The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Have you ever fired a client? If not, have you ever wanted to fire a client?You may know that I write a blog post and send a link to my list of readers each week. Last week's post was all about spooky clients. Zippy Larson left a comment on that post asking: Do you fire them in person, on the pho...
11/06/2019
The following was in my email a few days ago, and I've been thinking about it ever since.Gratitude ReminderGratitude eliminates fear, worry, grief, and depression, and brings happiness, kindness, compassion, understanding, and peace of mind.If gratitude was a mandatory subject in schools we would...
10/25/2019
Whether you’re dealing with prospects, clients, service providers, or friends, the way to maintain a good relationship is to do whatever you’ve said you’ll do, AND to respond when appropriate. For instance, it’s a good idea to respond as quickly as possible when they’ve called or written with a q...
10/20/2019
If you read many of my posts and/or comments, you know I believe in prospecting – by both email and direct mail.You may also know that to receive any kind of prospecting letter in our community is a rare occurrence. That said, I always read the ones that do arrive.This week I got a doozie.I will ...
10/11/2019
It’s best not to make unwarranted assumptions about what is going on in their heads. This morning’s email brought a prime example. The first line said: “NOTE: the "early bird rollback" 50% off special ends tomorrow night. Details at the bottom of this email. But first, a quick story.  :-) “Then h...
10/07/2019
This morning I placed an order from Amazon - and about an hour later got a recorded call that said it was from Amazon...They said there was a suspicious charge of $77 and some cents on my Visa card. If I didn't place that order I should call. I thought it was strange, but the amount and the card ...
09/30/2019
10 Comments
Just adding one more share in case my blog reaches someone who missed it on the several others ...You DO deserve better service in return for the dues you pay.     Lyn Sims  ●  Schaumburg IL Area  ●  Northwest Chicago Suburbs  ●  (847)230-7324
09/24/2019
You’ve probably read the lists of trigger words to use in headlines – words and phrases that have stood the test of time and still make people open envelopes or click on links.Those include words like “free, secret, how to, why, announcing, introducing, discover, breakthrough, new,” and many more...
09/24/2019
Earlier this week I started getting messages from Facebook friends telling me that someone was sending messages in my name. Thank goodness the terrible grammar alerted them to the fact that it wasn't me. I changed my password there and searched Google to see if I had a clone. Don't know if there'...
09/14/2019
32 Comments
This message could be for those folks who barrel down the middle of our little country road, endangering dogs, calves who escape their fences, and even oncoming cars.But… those people don’t visit Active Rain, so this is a different message.This is about slowing down when leaving messages on answe...
09/01/2019
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Marte Cliff

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