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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
Do you ever wonder why some word usage mistakes are so common in real estate blog posts? I’m beginning to think that it’s because people see these errors so often they begin to believe they’re correct.Meanwhile, those mis-used words can destroy your message - and even cause clients and would-be c...
You can ask Santa for all sorts of things, but the gift you’ll really appreciate in a few months is one you must give yourself: An investment in your marketing. Even though now is the time to be thinking of gifts for other people, it is also a good time to  stop and think about what you’ll need t...
I know, there are a whole lot of agents who are so caught up in today’s technology that they believe business cards are about as relevant as buggy whips. They say that they don’t use them – choosing instead to trade contact information with their smart phones.If that pleases them, fine. I won’t a...
If you're feeling stuck and can't decide what to do to advance your career, take Barbara's advice - go one step at a time.Remember, a journey of a thousand miles begins with that first step.   We all start at the beginning in the real estate business.  No newly licensed agent begins week #1 at th...
Do you have a bucket list? I’ve never liked that term nor understood where it came from. A bucket list? To me a bucket is something you use to feed or water the horse, or use to hold sudsy hot water for scrubbing. Nevertheless, I do understand the meaning, so – onward. If you do have a bucket lis...
Nadine Larder wrote a wonderful post full of suggestions for winter marketing, but for some reason the system won't allow me to reblog it!I got a message saying "You're not allowed." (How rude)So, to heck with the system; here's the link:
Wow – only 31 days to a new year. Only 25 to Christmas. I think that means I should start thinking about doing some shopping! It also means we all should be thinking about how we’ll ring out the old and ring in the new from a business standpoint.What can we do now to assure a strong first quarter...
I love this story - and that the fact that the thief got her just rewards. Serendipity Sundays - You Are Being Tracked   There are some people that think nothing of taking salt and pepper shakers from a restaurant or towels from a hotel room. They think since they are a customer, they are entitle...
Yesterday’s email brought a prime example of confused communication. I know what it meant, but because two words were missing, that’s not what it said.Here’s the headline: When Elected Governor, Healthcare Costs Can & Will Be LoweredThe phrase “when elected governor” has nothing to hang on except...
For the past week we’ve been getting ads for Black Friday and Cyber Monday – and today my mail is full of extensions of those sales.Now, after we’ve been urged to spend every last dime and then some, along comes Giving Tuesday.It seems to me that it might have been wiser to put the giving day ahe...

Marte Cliff

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