The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
One of my vices is that I read too much, primarily mystery novels. My excuse is that I don’t watch TV – I read instead. I also read while I’m cooking dinner, riding in the car with my husband (who doesn’t talk when he’s driving) or waiting anywhere. When I leave the house, a book goes with me.The...
11/25/2017
It’s the day after Thanksgiving, and all through my email… are Black Friday sales!There’s not a thing on any of those sales that I want to buy, so I’ve been busy deleting. I also have no desire to go fight the crowds at any of the stores.Meanwhile, I’m feeling thankful – for the fact that the Tha...
11/24/2017
I’m Thankful for / to my ancestorsTo go back to the beginning – I’m thankful that my Great-grandparents somehow both found themselves in Spokane, and that after their marriage they decided to homestead North of Priest River.They had one daughter, my Grandmother Mabel, and she chose to marry a rec...
11/19/2017
Thursday I wrote about being thankful for the Internet for giving me access to people who need me. Today I’m thinking about all the wonderful people who use my copywriting services and who purchase my prospecting / farming letters.I am so fortunate to get acquainted with ambitious agents across t...
11/18/2017
Where would I be without this tool? I can’t even guess. I’m sure I wouldn’t be sitting in my warm basement, earning a living doing something I love.I write for real estate professionals. How would I have found the ones who need me without the Internet? How would anyone know I could help them prom...
11/16/2017
Some men want people to believe that they're mean and ornery. My husband is one of them. But those of us who know him know there's a darned soft heart underneath that crust.Today was a good example.The day started out sunny and warm, so when he fed Mr. Horse his breakfast, he removed the blanket ...
11/15/2017
Lately I’ve given a lot of thought to things we take for granted – among them the tools we use in everyday life.In the overall scheme of things, all of these tools are new. When my great-grandparents homesteaded here in 1894, the things I use every day either didn’t exist or weren’t available to ...
11/14/2017
When we built this house nearly 20 years ago we made a few mistakes – things I would change if we were to start over.That said, it’s nearly perfect. I enjoy the floor plan and I love the big windows that look out over the meadow and let me see occasional glimpses of wildlife. We see plenty of dee...
11/13/2017
Thanks to Debbie Reynolds for issuing the 12 days of Thanksgiving Challenge. It’s going to be fun to read what our friends here on AR are most thankful for.Since I begin and end each day going over things I’m thankful for, this is an easy one.Right now I’m most thankful for the fact that it looks...
11/12/2017
Yes, if you fail to market your services consistently and give up prospecting during busy times, you’re opening the door for two disasters. You probably already know the first disaster I’ll mention: A roller-coaster income. What’s the second one? Bad decisions. I know all the excuses. I was a rea...
11/11/2017
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Marte Cliff

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