The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
Everyone loves Google for putting a world of information at our fingertips… The trouble is, sometimes that information isn’t good.It may have been good when it was written, but things have changed since then, and now it's outdated and untrue.Yesterday I was writing an article about refinancing a ...
Who Stole September?I’m sure someone stole it, because I didn’t give it away on purpose. Well, whatever. It’s gone – never to be retrieved.I’ve been SO absent from the rain – I only posted twice in the whole month. Now I’m sitting here thinking “What did I learn in the past month that’s worth wri...
You know blogging is an effective marketing activity, but…Somehow, you can’t get yourself started.Even though you know that blogging about your community will set you apart and cause prospective clients to see you as the expert in your neighborhood or niche, you allow yourself excuses for not doi...
Amanda Thomas has written a thought provoking post which asks this question:If you don't have enough faith in your abilities to invest in yourself and your career, why should a client have enough faith to entrust you with handling the purchase or sale of a major asset? The answer, of course, is "...
This morning the dogs began barking with their “intruder” voices so I checked my cameras – no cars in the driveway. I told them they were silly, then heard the knock on the door.Sure enough, there was a stranger there, and he was a real estate agent.It seems he was intent on showing our neighbor’...
Updating your website or building a new one?If so, do be careful.This morning I’ve been struggling with changes to a client’s site. No, I’m not a “web girl,” I’m just trying to get the copy and the links straightened out.He hired a web developer to create a new site and import content from an old...
This story is so ridiculous, I have to share it. I know that no one here would do anything so outrageous.To give you some background – Somehow my husband’s name and our unlisted number (family only) got on a list of people who invest millions. I have no idea how, since we are not millionaires.Eve...
How many times have you clicked on an interesting title, taken one look at the post, and left?It happens to me every now and then. If I see a wall of words, I leave. Even though I KNOW there might be interesting information there, I won’t take time to hunt for it. Maybe it’s a psychological thing...
For years, real estate agents have advised sellers to remove all signs that a dog lives there before the home is shown. They’ve said “Hide the dog beds, the food bowls, the toys, etc.” And of course, they want the dogs out of the house for showings.Getting them out of the house is still a good id...
Ron and Alexandra Seigel are THE experts in branding and luxury marketing. Here they lay out a step-by-step plan for finding - and appealing to - the under-served marketing niche in your territory.  Do the research - make the plan - and reap the rewards!   We are often asked how does one find th...

Marte Cliff

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