business development: In an economic crisis, businesses need to rely on the economy of words
- 02/08/11 12:21 AM
With unemployment on the rise and a recession not looking like an eventuality, but in fact, more like a bed partner, businesses have got to make some decisions to survive. What is imperative in an environment such as this is that communication be more clear, more effective, and more to the heart than ever. Why? Because this is an environment of fear, and in such a state, people need to feel a sense of confidence with the people they are choosing to do business with. The takeaway here is three-fold: Communicate regularly with your clients and employees. Do not isolate yourself. … (1 comments)
business development: Don't Get Lazy With Social Networking
- 01/26/11 01:09 AM
A huge part of running a successful business is being proactive-responding to e-mails as soon as possible, returning phone calls within the same business day, presenting new ideas for clients to consider, finishing projects ahead of schedule, searching for and reaching out to prospective clients before they find you, and the list goes on. These days, social networking presents an interesting challenge to proactive businesspeople: It offers a convenient, fast, and effective way to connect with clients and prospects, but the mediums are ever changing. In other words, it's sometimes tough to keep up and easy to get lazy. Take the … (3 comments)
business development: Why Your Corporate Identity Might Be Harming Your Business
- 01/24/11 04:43 AM
A company's corporate identity is a huge piece of the puzzle-a puzzle whose final picture is success. Yet many companies either have (a) a conflicting identity, (b) an unwittingly bad identity, or (c) no discernible identity at all. In many ways, building a corporate identity is similar to writing a book. The first step is to create that instant, favorable 30-second impression. That flash of interest and intrigue that, like a good opening paragraph, inspires people to stay put-to learn more, to seek answers. But you can't stop there. An opening paragraph is no good without the first page, then the … (0 comments)
business development: Why You Should Prioritize Your People Above the Product
- 12/03/10 05:51 AM
When I lived in L.A., I was fortunate enough to take part in a number of really fantastic film projects. Either as an actor, producer, or director, I dove headlong into making these projects a success, and to some extent, they all were. I worked on one film, however, where the environment was completely different from all the rest: It was all about the product. In this project, we were there to do a job, and that job was to make an exceptional film. Okay, no problem; that was always the case. But on this project, it came at a pretty … (1 comments)
business development: How to Separate the Gems from the other Pretty Rocks
- 12/03/10 05:45 AM
Posted by Corey Blake in Business on 12 14th, 2009 | no responses There is a lot of under-par work out there, put out by businesses and artists alike. Some of it actually makes money-even a lot of money-and amid all the pretty rocks, it can often be difficult to spot the gems. But they're there, and when you do find one, you keep it, you protect it, and you love it. However, as an artist or businessperson (or both), you should know that an exceptional product alone doesn't always constitute a gem. In order for your work to leave a … (0 comments)
With unemployment on the rise and a recession not looking like an eventuality, but in fact, more like a bed partner, businesses have got to make some decisions to survive. What is imperative in an environment such as this is that communication be more clear, more effective, and more to the heart than ever. Why? Because this is an environment of fear, and in such a state, people need to feel a sense of confidence with the people they are choosing to do business with. The takeaway here is three-fold:
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