corporate identity: Why Your Corporate Identity Might Be Harming Your Business
- 01/24/11 04:43 AM
A company's corporate identity is a huge piece of the puzzle-a puzzle whose final picture is success. Yet many companies either have (a) a conflicting identity, (b) an unwittingly bad identity, or (c) no discernible identity at all. In many ways, building a corporate identity is similar to writing a book. The first step is to create that instant, favorable 30-second impression. That flash of interest and intrigue that, like a good opening paragraph, inspires people to stay put-to learn more, to seek answers. But you can't stop there. An opening paragraph is no good without the first page, then the … (0 comments)
corporate identity: Big in 2010: Our Corporate Identity Program
- 12/03/10 04:45 AM
One of my goals for this year is to work with more businesses to develop and refine their corporate identities. Just as we're launching authors, we love helping companies launch their brands. Any conversation about corporate identity or brand building starts with core values. What are yours, as a company? What drives the heart of your business? What inspires the owner to get up every day and spend his or her time and money on this business, these projects? Once you understand your values, the first year is all about building the product-and an evocative visual identity that's going to attract … (0 comments)
A company's corporate identity is a huge piece of the puzzle-a puzzle whose final picture is success. Yet many companies either have (a) a conflicting identity, (b) an unwittingly bad identity, or (c) no discernible identity at all.
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