innovative marketing: Let's Be Real: Why Defining Core Values is Crucial to Effective Marketing
- 01/31/11 02:33 AM
Let's face it. Your customers don't want to hear that deep, echoey radio voice holler at them to get to your car dealership TODAY, TODAY, TODAY! There are better ways to get your message across. There are authentic ways to get your message across. What are your business's core values? Core values are the guiding principles that define what your business represents and hopes to achieve-and thus sets it miles apart from the competition. If you haven't done it already, sit your overworked butt down and write them out. I don't care how many other things you have to do. If … (1 comments)
innovative marketing: How Can I Increase Business With My Writing?
- 01/27/11 01:07 AM
In this day and age where everyone is making quick decisions based on what they find on the internet, how you communicate with your potential customer has tremendous relevancy to your bottom line. How many websites have you visited that failed to capture you immediately, and so you moved on? How many were full of errors that turned you off and possibly even offended you? How many were simply so verbose that you took one look and bolted off the site? So here are three ways to increase business with your writing: 1. Crystallize your current message. The goal is to … (20 comments)
innovative marketing: Wake Up! Marketing Isn't Just About Bore-chures Anymore!
- 12/10/10 01:08 AM
Unless your customers live underground, they are inundated with advertisements from the moment they wake up to the moment they drop gratefully back into bed. There are bold-lettered newspaper ads and unnaturally upbeat TV commercials during morning coffee. Loud-voiced radio announcements on the way to work. GoogleAds when they're researching a project-even blog banners when they're sneaking some Perez Hilton! Not to mention the sheaf of junk mail they glance at once before tossing it into the recycling bin at night. All these advertisements are designed to grab your customers' attention, and to do so each ad screams louder than the … (3 comments)
Let's face it. Your customers don't want to hear that deep, echoey radio voice holler at them to get to your car dealership TODAY, TODAY, TODAY! There are better ways to get your message across.
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