selling: How do I avoid being too sales-y with my writing? - 01/19/11 02:22 AM
This one's easy.  Don't SELL in your writing.  Focus on providing valuable information.  The goal of your writing is actually not to sell.  It's to demonstrate your validity as an expert in your field.  Few people have the ability to close a deal with writing alone.  You need your writing to invite people into your sphere.  From there you have to find a way to relationship build, either through personal contact, blogging, vlogging, working on small projects, advising, etc.  Once the trust is there, selling happens naturally.  So spend your time giving away the information you have been working so hard … (3 comments)

selling: If You Can't Spark an Emotional Response, Give Up the Sale - 12/03/10 05:54 AM
The word "selling" comes with certain connotations these days. Wary buyers think of seeing the dreaded 800-number on caller I.D., knowing it's a telemarketer; or they think of quick-talking car salesmen willing to say almost anything to close a deal. They think of the twenty-somethings populating kiosks at malls, interrupting shoppers' walks to the food court with calls of, "Excuse me! Could you take a minute to-" And then, of course, are the ads. Buyers live surrounded by them. They've grown inured.
Here's the point: Most buyers are extremely attuned to when someone is trying to sell them something-and they're turned … (1 comments)

selling: Knowing who you are - 11/22/10 09:28 AM
Every day we sell ourselves.  Whether looking for a job, fighting for a promotion, persuading our team about a new idea, moving a customer to buy from us, or trying to get into that great university. Everyday we are selling.
Yesterday I had the privilege of leading a workshop with 65 high performers who are out of work in this tough economy and were looking for an edge that might place them above the competition.  I took them through a core values exercise where they not only had to choose the values that best represented them, but they were moved to … (4 comments)

 
Corey Michael Blake (Round Table Companies, Writers of the Round Table Press)

Corey Michael Blake

Chicago, IL

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Round Table Companies, Writers of the Round Table Press

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