hard money: The Truth About Soft Money
- 08/26/14 08:30 PM
These days, I get at least one customer a day asking me for "soft money loan". It's like the buzzword for 2014. Not only does "subprime" lending not exist anymore, but it isn't politically correct to even say. Hard money is my main business, but we started providing soft money loans to our clients in 2013, and now demand has grown considerably. First of all soft money means that the terms and conditions of the loans are "softer" than hard money. Hard money got its name because it is secured by "hard" collateral, not because it is hard to get, hard … (3 comments)
These days, I get at least one customer a day asking me for "soft money loan". It's like the buzzword for 2014. Not only does "subprime" lending not exist anymore, but it isn't politically correct to even say. Hard money is my main business, but we started providing soft money loans to our clients in 2013, and now demand has grown considerably. 
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