information: Is Today’s Consumer Better Informed?
- 01/16/15 06:31 AM
It would be hard to deny the fact that today’s is MORE informed. With the plethora of data available at the push of a button or from speech into a microphone, one would assume that the consumer can be armed with everything they need to make good purchase decisions. But are today’s consumers BETTER informed? “Aye, there’s the rub.” More information does not translate to better information. As a matter of fact, the deeper one delves into the data vault the more likely they are going to uncover outdated or incorrect facts. I would go so far today to state that … (31 comments)
information: Information. Bigger is not always better.
- 09/24/14 10:55 PM
Consumers tout the availability and easy access to information in our digital age. Anyone can research any topic with a few quick keyboard clicks or a voice recognition program. But how does one know if the information that is presented is correct? The short answer is that you don’t. The long answer is that one needs to verify that the entity delivering the information is consistent and reliable. And that may at times be the most difficult aspect of research. Because bigger is not necessarily better, As a matter of fact, one could argue that the biggest repositories of information achieved … (31 comments)
information: If you want the rumor mills working overtime, all you have to do is delay getting the correct information to the intended parties as soon as possible.
- 12/02/09 10:34 PM
It’s no secret that we live in a fast paced “I want it NOW” kind of world. The ability to deliver important information in a matter of seconds is now imbedded in our culture. And when information is of an extremely significant nature, it doesn’t make any sense at all to delay its delivery unnecessarily. And the worst thing of all that you can do is to announce that critical information will be delivered at some point in the future in a formal venue. Announcing an “announcement” only leads to speculation and conjecture, often with catastrophic results. The delay in communication … (26 comments)
It would be hard to deny the fact that today’s is MORE informed. With the plethora of data available at the push of a button or from speech into a microphone, one would assume that the consumer can be armed with everything they need to make good purchase decisions.
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