lead generation: Five sure-fire tips to make your business phone start ringing again!
- 01/27/15 02:54 AM
Slumps! We all have them from time to time. Those little lulls in the business cycle that make us wonder if the phone will ever start ringing again. Fortunately, there are some sure-fire ways to jump-start activity and most are relatively easy to implement. So here we go: Take a vacation. This one NEVER fails. Plan a few days out of town and you will be inundated with phone calls and texts. There is an interesting axiom associated with this phenomenon…the more expensive the vacation the more likely you will spend it on the phone or texting! Forget to turn your ringer … (28 comments)
lead generation: The holidays are a great time to reconnect with past clients!
- 11/16/13 12:32 PM
With Thanksgiving just around the corner, it’s time to gear up for the final weeks of 2013! The holidays are a great time to reconnect with old clients. A hand-addressed holiday card is nearly always opened and displayed throughout the season. It’s also a good time to perform some database maintenance as many new contacts are made every year and occasionally some are lost for one reason or another. I also like to remind owner-occupant clients that bought in the current year to apply for their Georgia property tax Homestead Exemption after January 1 and before March 30 so they can … (8 comments)
lead generation: Thank you mega-sites for getting me back to basics!
- 09/10/13 12:36 AM
I am the first to admit it. Over the last decade I had become dependent on the Internet as my primary source of lead generation. I spent hour after hour honing my sites and keeping up with all of the changes in the Google algorithms. But with each passing month I have been inching down in the results and the mega-sites have continued to float to the top. The days of the level playing field are OVER! Turns out, this has been a blessing in disguise. This is still a people business. When I started in 1984 the Internet was still … (8 comments)
lead generation: A personal message to Elvis Presley, Barack Obama, George Jetson and Meg Griffin:
- 02/07/12 01:17 AM
Real estate is STILL a people business. The overwhelming majority of real estate transactions still rely on face to face interaction on a personal level. Real estate agents work very hard to place their product in front of as many potential buyers as possible. It is time consuming and expensive to list property. So it logically follows that if our marketing efforts generate interest in a property, at some point, the relationship has to be taken to the next level: i.e. a real conversation. And while I enjoy the creativity you employed in filling out the contact information, I often wonder … (19 comments)
Slumps!
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