selling a home: There is still only one reason a house does not sell
- 09/08/16 11:27 PM
Why do some houses sit on the market month after month while others have multiple offers on the first day they are listed? If there is one guiding principle to selling ANY product, regardless of whether the market is steaming hot or icy cold, it is this: The only reason a house does not sell is that it is priced too high. That is to say that the actual value of the property considering all its intrinsic qualities does not support the price being asked. Which leaves the seller of an unsold property with ONLY two options: The seller must lower the price OR increase the value of (6 comments)
selling a home: How to sell your house in today’s market!
- 06/13/11 01:14 AM
Contrary to the news media and popular belief, there are people buying real estate every day! The lure of value-priced homes and some of the lowest interest rates ever lure many fence-sitters into the marketplace. However there are some caveats that every seller needs to keep in mind. There are still more homes for sale than there are buyers to buy them, and many of the competitors are priced below the cost of substitution. Buy buyers have ALWAYS been and still are willing to pay more for location and condition. There’s a reason a lot of homes went into foreclosure, and (16 comments)
selling a home: “At the end of the day, the property has to stand on its own!”
- 08/06/10 01:24 AM
When I do a listing presentation, I tell potential clients about all of the marketing methods that I will employ to get their real estate in front of as many buyers as possible. Using all of my Internet savvy combined with conventional strategies does indeed present the property to a plethora of possible purchasers. But I NEVER guarantee that I will sell the house. Because at the end of the day, the property has to stand on its own! There is a multitude of reasons that people buy houses, and an even larger number of reasons that cause a purchaser (45 comments)
selling a home: Selling a home in today's market is difficult, but it is not impossible if you fully understand the reality of what you are up against!
- 06/30/09 11:44 PM
I have been doing a lot of listing presentations lately. Most of these would-be sellers are homeowners that are not in arrears on their mortgage payments, and that own houses that few first-time homebuyers can afford. They are really caught in the pinch. As I start my presentation, I tell the potential sellers that there are certain inescapable realities with which one must come to terms if they are going to be successful in the quest for a consummated sale. Once these market driven tenets are understood, the process of selling a non-distressed property can be accelerated. Here are some of those (17 comments)