Consulting for Luxury Teams and Brokerages

Reason #5: You don't truly believe you can do it, so you're not "ready" for clients. If you feel that you're not really ready, you're not, so stop whining and go back to sitting on the sidelines.  But unless you're practicing a trade that requires a specific license that you haven't got, chances ...

Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedba...

Reason #3: You don't (or can't) clearly articulate your value to your clients. Can you distill the essence of your value to a particular and specific customer base in seven to nine words? I can, and let me tell you, it works wonders!  Let me be blunt: Nobody cares about your title (REALTOR®, king...

Reason #2: You haven't got a written plan. They say that goals that aren't written are merely wishes.  How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and...

Go ahead and blame the economy if you want to, but if you truly want to know why you don't have any clients, I'm happy to tell you (and even happier to tell you what to do about it).  Or perhaps you're thinking that if only you had more of a budget for advertising, you'd be in the money? Let's be...

My mother was right: Hand-written notes express your gratitude, appreciation, regard and attention infinitely better than mere phone calls, or heaven help us, emails. Which, of course, is why you decided to add "writing personal notes" to your marketing tactics.  But after that first thank-you no...

Everyone knows that a great ‘Sound Bite' can attract the clients you want like a magnet. Your ‘Sound Bite', that seven-to-nine word distillation of the value you offer to a specific market, is probably your single best marketing tool. And yet, many people choose to ignore all the rules about what...

Very often, the number one fear around marketing for my clients is asking for their real estate business. Oh, sure, they're happy to go on and on about the successes their own clients have had, and they'll wax positively eloquent about the special discounts that they're offering this month, but e...

Working at home, alone with one's computer and to-do list, seems like the ultimate manifestation of the American dream of successful self-employment. In the corporate world, how often do we roll our eyes at the fifth unwanted visit from bored co-workers in the space of an hour, or chafe at the ti...

I will start out by saying that this story, Wayne's story, is not allegorical.  Wayne is not only a client of mine, but a friend.   Within weeks of Wayne getting his real estate license, his wife moved out, took their daughter and re-located 400 miles away, his home burned to the ground and his c...