Consulting for Luxury Teams and Brokerages

I want to recommend that you read one of the finest books I've read: Book Yourself Solid (Port).One of the greatest misconceptions is that "everyone" will want a certain product or service. While this may come as a shock to some of you, there is no product, service, or idea that has ever been dev...

See beyond possibility. Understand that seeing only possibility results in mere pipe dreaming, but seeing opportunity actually brings dreams to reality.Believe you can succeed. Become internally (not externally) driven and be undaunted by the judgments or criticisms of others.Invest fully in your...

It is the 10th of January and statistics show that over 95% of people have already abandoned one or more of their "New Year's" resolutions.  All those promises we made to ourselves that this year to be different in one area or another.  All of them great things, resolutions made with the best of ...

Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all kn...

It is my firm belief that virtually every REALTOR® needs a ‘Sound Bite'. Yes, that means you, too. Wondering why a ‘Sound Bite' is so important for you? See if you recognize yourself in any of these scenarios:1. You want a great response to the question "what do you do?" because you've noticed wh...

As a real estate coach, I've probably heard every excuse in the book why people can't market their businesses. You wouldn't believe some of the whoppers people tell when they're trying to justify their failure to attract clients.Now don't get me wrong; it's not that failing to attract clients mak...

I read once a long time ago that all you really need to get started in business is a good idea and a great business card, and I've found that's pretty much still true today. But not all business cards are created equal. A bad business card is more of a liability than an asset, but a great busines...

Tired of marketing like a maniac but not getting any clients?  Beef up your referral systems, and soon you'll have all the clients you want.Here are ten secrets of building a referral machine that builds your real estate business:1. Network, network, network.  And when I say network, I don't mean...

Each season brings an opportunity to market your real estate services directly to the families in your community at the many festivals and fairs that abound in each season.That's FOUR golden opportunities each year for you to interact with your prospects and customers in a relaxed, holiday enviro...

Although I like to think of myself as a pretty savvy marketing guy, I have been fooled by some spammers with very reasonable sounding subject lines.Since I'm a REALTOR® with an internet presence, I get email daily from strangers inquiring about my services, so I do not have the luxury of DELETING...