introduction: Rules for Fun and Profitable Networking
- 08/27/08 03:43 AM
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all know that people do business with people they know, like and trust. I know this, and as I just mentioned, many of my colleagues and clients know this, but every once in a while, I meet a few people who insist that networking doesn't work for them. After asking … (5 comments)
introduction: My Name is...
- 04/21/08 12:34 PM
If you're a member of a networking organization, chances are that there is a wonderful opportunity for you to significantly raise your visibility in the group, and to become known, liked and trusted. And chances are that you haven't yet taken advantage of this opportunity. That opportunity is the "Hi, My Name Is..." speech - the five or 10 minutes that each of us are granted upon enrollment in most organizations we join to address the group, introduce ourselves and explain our business in detail. Although most groups offer these opportunities to their members, too many of us don't take advantage of them, … (4 comments)
introduction: Creating your “Sound Bite”
- 02/03/08 03:18 PM
When people ask me what is the single most important thing they can do to market their businesses successfully, I have what looks like a very simple answer. I tell them that all they really need to get started is a "Sound Bite"! Sounds simple? It is...and it isn't! What's A "Sound Bite"? A "Sound Bite" is really just a simple phrase (ideally seven to nine words) that distills the essence of your value to a particular customer base. It is the answer to the question: "What do you do?" In marketing, we say: "Sell the sizzle, not the steak" and what we mean … (2 comments)
introduction: ‘Sound Bite’ Mistakes I Don’t Want You To Make
- 01/20/08 05:20 AM
Everyone knows that a great ‘Sound Bite' can attract the clients you want like a magnet. Your ‘Sound Bite', that seven-to-nine word distillation of the value you offer to a specific market, is probably your single best marketing tool. And yet, many people choose to ignore all the rules about what makes a ‘Sound Bite' great, and then they wonder why their ‘Sound Bites' aren't attracting the right clients (or any clients at all!).
Even worse than that, a so-so (or a just plain bad) ‘Sound Bite' can actually work against you, by repelling those very people you hope to attract.
What … (0 comments)
introduction: Rules for Fun and Profitable Networking
- 01/06/08 01:01 PM
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all know that people do business with people they know, like and trust. I know this, and as I just mentioned, many of my colleagues and clients know this, but every once in a while, I meet a few people who insist that networking doesn't work for them. After asking just … (8 comments)
introduction: Why You Need A ‘Sound Bite’
- 01/06/08 12:56 PM
It is my firm belief that virtually every REALTOR® needs a ‘Sound Bite'. Yes, that means you, too. Wondering why a ‘Sound Bite' is so important for you? See if you recognize yourself in any of these scenarios: 1. You want a great response to the question "what do you do?" because you've noticed when you reply that you're a REALTOR®, the conversation stops right there, the other person's eyes start to glaze over, and you start to panic because you don't know how to revive this conversation without saying something that you know is guaranteed to put your listener to sleep, and … (8 comments)
introduction: What to Say After your “Sound Bite”: The 30 Second Follow-Up
- 01/06/08 12:18 PM
Using our ‘Sound Bite' to get our ideal clients' attention is only the beginning of the sales cycle. Once you've got their attention, how do you "tell them more" without getting the dreaded slack-jawed glazed-eye look of sheer boredom in response? Answer: you talk about their situation and your solution to it, in more detail.
Now don't worry; it's not nearly as hard as it sounds. The good news is that using this simple five-step formula to create your 30 second follow-up will be easy compared to creating your "Sound Bite", as a matter of fact, you're going to use some … (0 comments)
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