luxury marketing: Just Listed - Encanto at Whisper Rock - $1,850,000 in N. Scottsdale - 08/06/18 06:34 AM
Encanto at Whisper Rock is a charming custom home located on 1.1 acre cul-de-sac lot in the private gated community of Whisper Rock Estates. The impressive mesquite doorway welcomes you into a home where old-world craftsmanship and architecture blend to create a one-of-a-kind home with soaring ceilings, rich wood beams, stately masonry fireplaces, and luxury finishes.
 
 
A large split master suite boasts hickory wood flooring with hand scraped edges, cantera fireplace and resort-like bath amenities, including a steam shower, as well as an additional exercise/flex room. It features two complete en-suite guest areas, each with private entrances.
 
A substantial open concept … (2 comments)

luxury marketing: The Secret Behind Why Homes We List Sell In Record Time - 06/18/18 07:47 AM
At The Lifestyle Collection, our styling team is one of the reasons our homes sell in record time.  The team’s mission is to tell the story of a home to potential purchasers. They spend time determining what lifestyle a potential home buyer is going to enjoy, and then add furnishings and accessories that tell that story.  
We bring our combined design and business experience to your project.  We are quick and thoughtful problem solvers, candid communicators and efficient with execution. Our job is to be your advocate and ensure we are working together, in your best interest. Here is a short … (1 comments)

luxury marketing: Don't Sell Hot Summers Short - 05/06/18 01:03 PM
Everyone knows it gets hot in Scottsdale in the summer.  Many people in trying to sell their luxury home in the valley believe that summer is the time to give your listing a siesta and take it off the market.  The thinking is, who wants to be looking at houses when the mercury is above 110 degrees (even if it is a dry heat). Additionally, since our snowbird populations evaporates during the summer months, the buyer population decreases.  

Well, it turns out this just isn’t the case.  We examined the past three years of sales activity on homes in three key … (2 comments)

luxury marketing: Case Study - How We SOLD this $2 Million N. Scottsdale Luxury Home in 38 Days - Unsold by Previous Agent in 496 days - 04/01/18 08:05 AM
To learn more about us and how we sell North Scottsdale luxury real estate, visit our website.
 
Back Story:
 
This Whisper Rock home sat on the market for 496 days while listed with another agent  
Showings were scarce and no offers were received
Homeowner felt the previous agent was not effectively highlighting the home’s features
The unoccupied home was in need of cleaning and freshening
Some deferred maintenance needed to be addressed
Lackluster partial staging made the home feel uninspired and uninviting
 
What we did:
 
Styling - We scheduled and supervised a thorough cleaning of the home and landscape cleanup. Coordinated with the … (2 comments)

luxury marketing: Pillow Talk - Speaking a Buyer's Language - 03/19/18 09:22 AM
This post is written by my business partner and wife - Jan Ayan.  She handles the property styling side of our business.
We love what we do, and the opportunity we have to enhance and improve properties by creating and demonstrating lifestyles for potential buyers.  Each property has a story, and our job is to tell it.
 
One of our favorite activities is to visit a property and begin to develop its storyline.   We consider the community, the targeted buyer, and the property itself as we allow our ideas to unfold and envision the style that will best tell the story.
 
If you … (1 comments)

luxury marketing: What a Difference a Word Makes in a Luxury Home MLS Listing - 01/20/18 06:56 AM
When selling a home, the words your agent uses to describe your home is critical. The most important of those words will be used in the MLS listing.  The words crafted to describe a home need to tell a story that resonates with buyers. Potential buyers are going to see the exact same words on popular websites such as Zillow, Trulia, and Realtor.com. Those few words (in Arizona only the first 800 characters will appear on the main page of the listing) and a couple of pictures have to capture a person's attention in seconds, or they are on to the next listing.  
With our focus on the … (3 comments)

luxury marketing: Whisper Rock 2017 Real Estate Data - 01/01/18 10:27 PM
Whisper Rock is one of the premier communities in North Scottsdale, AZ.  For 2017 a total of nine homes sold with the median price being $2.3 Million.
There are currently 14 homes on the market ranging from $1.595 Million to and a high price of $3,915 Million.
Homes in Whisper Rock have sold slowly in recent years, but we listed and sold one home that went under contract in 38 days, and closed in 52.  This particular home had been previously listed for 496 days with little activity and no offers.  We re-staged the home and actively marketed it which resulted in multiple … (1 comments)

 
Jordan  Ayan, Luxury Market Expert, CLHMS,Million Dollar Guild (The Lifestyle Collection) Rainmaker large

Jordan Ayan

Luxury Market Expert, CLHMS,Million Dollar Guild

Scottsdale, AZ

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