real estate technology: Should You Price Your Home Like a Bag of Potato Chips? - 03/12/21 10:34 AM
It's a retail strategy. You know the one...
Let's price the potato chips at $3.99 because psychologically 3 dollars sounds better than 4 dollars (even though it is really being sold for 4 dollars). That works fine for potato chips. However, is that .99 strategy equally as good for selling a house too?
"It's not $600K it is only $599,999" (psychologically in the fives and not in the sixes). Psychologically that may be true but mathematically, and computer technologically speaking, that may be a bad plan.
I have often wondered, but only just now put this kind of thing to the test in the … (33 comments)

 
Craig Daniels, Technology Instructor/Project Consultant (Tech Training for You!)

Craig Daniels

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