Craig Proctor's (craigproctor) Blog

I have a great listing presentation that I used in my own business that virtually guaranteed that I’d win the listing once I was face-to-face with my seller prospect, but there were a couple of systematic steps I’d take before I actually even met the seller that made a big difference in my busine...

The marketing I teach agents is designed to elicit a direct response from their prospects. When agents following my system place a property ad, instead of listing the agent’s cell phone or office phone for more information (meaning the prospect will have to jump the hurdle of speaking with an age...

I get a lot of agents asking me how they can set themselves apart from every other agent in their marketplace when trying to convert FSBOs. Agents ask me what they can say to a FSBO that will be more compelling and convincing than what their competitors are saying. Simply by asking me this questi...

One of the BIGGEST MISTAKES agents make as the weather gets a little warmer, and summer sets in, is to take a vacation from their real estate business. I DON'T mean a hard-earned and planned summer vacation -- all of you should DEFINITELY take one or two of those. What I DO mean is the false perc...