Craig Proctor's (craigproctor) Blog

Michael Gerber once said, "becoming an expert at what you do is NOT the path to freedom. The path to freedom is becoming an expert at the things you don't do." There is much hidden wisdom in this statement. You see, as much as you all know that the way you were operating before was exhausting and...

All of us have faced commission objections during a listing presentation, and this is a real Achilles’ Heel for our industry. Cutting commission is the only tool many average agents have to resort to when they run up against prospect objections. The overarching sentiment I want you to understand ...

All of us have faced commission objections during a listing presentation, and this is a real Achilles’ Heel for our industry. Cutting commission is the only tool many average agents have to resort to when they run up against prospect objections. The overarching sentiment I want you to understand ...

When I look through any real estate publication (on or off line), it’s clear that many agents are still confused about the right way to write a property description. It sounds basic, right? How hard can this really be? Well, the mistake I see agents making is in thinking the focus of the ad shoul...