training for real estate: Should You Put the House Address in Your Marketing?
- 07/26/13 07:55 AM
The marketing I teach agents is designed to elicit a direct response from their prospects. When agents following my system place a property ad, instead of listing the agent’s cell phone or office phone for more information (meaning the prospect will have to jump the hurdle of speaking with an agent to get the information they’re after – a fact that will suppress the number of people who will call in the first place), prospects are driven to a pre-recorded telephone hotline which enables them to efficiently capture, sift and sort their prospects. The reason for this is larger than the … (1 comments)
training for real estate: Should You Take a Summer Vacation from Real Estate?
- 07/08/13 08:00 AM
One of the BIGGEST MISTAKES agents make as the weather gets a little warmer, and summer sets in, is to take a vacation from their real estate business. I DON'T mean a hard-earned and planned summer vacation -- all of you should DEFINITELY take one or two of those. What I DO mean is the false perception that many agents have that when the sun comes out, real estate prospects die. This is absolutely UNTRUE!!! I saw it in my own marketplace every summer. Agents slowly, and often completely, stop any active pursuit of business. Why would they do this? Well, … (0 comments)
training for real estate: All You Have to do is Burn Your Hair Off
- 05/22/13 03:50 AM
“Think you had a long, hard week? At least you didn't burn your hair off. Tori Locklear, a Florida middle school student, suffered an unfortunate fate while she was filming a beauty tutorial for YouTube. The video is entitled "Burning My Hair Off -ORIGINAL VIDEO- (Hair Tutorial Gone Wrong)," a spoiler of a title if we ever heard one. Locklear is using a hot curling iron when suddenly her hair simply... comes off. The reaction on her face is priceless. "Oh my God..." she whispers in disbelief, ”You're kidding me." [The Huffington Post – 02/22/2013] Hardly big news, right? Wrong. When … (10 comments)
The marketing I teach agents is designed to elicit a direct response from their prospects. When agents following my system place a property ad, instead of listing the agent’s cell phone or office phone for more information (meaning the prospect will have to jump the hurdle of speaking with an agent to get the information they’re after – a fact that will suppress the number of people who will call in the first place), prospects are driven to a pre-recorded telephone hotline which enables them to efficiently capture, sift and sort their prospects. The reason for this is larger than the … (1 comments)
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