home staging tips: Are You Trying to Sell the "Dreaded" Vanilla Box?
- 07/22/08 10:12 AM
There is no denying that real estate marketplace is in a major depression. Nothing seems to drive home that grim point more then a quick drive through any neighborhood, for placed in the front yards of so many homes is a vast array of For Sale signs. But while a sign in a front yard drives home the point for what is happening with single family home sales, what is taking place in the condominium market is sometimes harder to see. Why? Well, often there are no for sale signs "up" for condos, so it is easy to overlook the fact that there are many … (19 comments)
home staging tips: Buyers Seeing Red... would Martha say "It's a Good Thing?"
- 08/21/07 01:46 AM
Home Stagers understand that the time spent a home buyer spends touring a home is relatively short. Experienced stagers rely on techniques and practices that will HELP maximize what a buyer sees and experiences in a property in that relatively short time taken to tour it. The best home stagers know that strategic use of color AND prop placement is key to getting the most out of staging.Pretty much up until now, when it comes to the topic of color, what stagers typically talks about or writes about is what the best paint and carpet colors to use when preparing your … (48 comments)
home staging tips: All the Advertising without the Nausea!
- 08/19/07 11:51 PM
Being that I work in an industry that CREATES first impressions, I am a stickler for how end results look. This coupled with the fact that I worked in graphic arts, print media and advertising for years... I am passionate about how an advertising "message" is crafted AND presented. Whether the "message" is an ad of self promotion or an ad for a property that is for sale, what ever medium is used it is vital that it presents a clear, professional and well crafted message. Today, part of real estate advertising is done through the means of virtual tours. And while there seems to be many virtual tour solutions... some of them, I have to admit, confuse … (30 comments)
home staging tips: One Blog Post on "Emptiness" Sure Did Fill Up the Blogosphere!
- 08/13/07 12:07 PM
Who says blogging on Real Estate industry topics does NOT get you noticed? This is a tale that stresses the importance of and reason for finding your own blog voice and sharing your own voice. Recently, I was approached by Design Talk, an amazingly popular on-line consumer oriented design site, with an idea they had for me to guest write a blog on why vacant homes are harder to sell then furnished homes. Well, after doing a bit of research and learning that Design Talk gets approximately 7000 hits a day, I decided it would be a VERY good idea to write the post. My only … (36 comments)
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.
There is no denying that real estate marketplace is in a major depression. Nothing seems to drive home that grim point more then a quick drive through any neighborhood, for placed in the front yards of so many homes is a vast array of For Sale signs. But while a sign in a front yard drives home the point for what is happening with single family home sales, what is taking place in the condominium market is sometimes harder to see. Why? Well, often there are no for sale signs "up" for condos, so it is easy to overlook the fact that there are many … (19 comments)
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