qualified stagers: Not All Bananas in the Bunch are Ripe and Ready - 05/01/08 12:07 AM
So my home selling pets, would you like to pick a home stager to regularly work with, but are not sure which in the bunch to hire? Plus does it seem as if daily there are more and more staging bananas out there to pick from? Well, you are right; it can be a tough to know which stager you should bring to your seller, especially since staging is still a relatively new service offered in most parts of the USA. You are also right if you noticed that there are many new bananas rapidly joining the staging bunch.To make a wise and informed choice, … (36 comments)

qualified stagers: DID OPRAH'S SHOW HELP HOME SELLERS....or was the message mixed and confusing? - 11/25/06 10:27 AM
It's no secret how much I admire and am inspired by Oprah. So when I finally watched last week's show on preparing a home for its sale I have to admit I was a bit disappointed. 
While I applaud the shows desire to help home sellers who currently find themselves emotionally and financially burdened with a house that just won't sell... after watching it I felt the show sent a confusing and incomplete message to home seller's about what it takes to ready a house for its sale in a TOUGH buyer's market. The show chronicled the efforts of Oprah's design guru Nate Berkus … (37 comments)

qualified stagers: GET THIS... real estate staging is NOT interior design! - 08/09/06 12:40 PM
So in the last week now, twice I have had clients that want to tell ME how to stage their totally vacant properties.  That is like going to the dentist and telling him you know how to drill our own teeth... and asking for the drill while he watches.  Real Estate staging is NOT interior design. The work we do is NOT a reflection of the seller's life, tastes, hopes, dreams, or wishes.  It IS a cohesive and UNDERSTATED expression of what the LARGEST home buying demographic segment would find appealing.
To date we NOW have over 2OOO props in our … (5 comments)

qualified stagers: Under Qualifed "Stagers" Flood the Market - 07/23/06 02:44 PM
Too many unqualified and untalented people are entering the field of staging... seeing it as a way to make a quick buck.  It is easy to separate the amateurs from the professionals. Since they are in the business of "good first impressions" then their websites (heck, their business card) should give you just that.  If the site and the portfolio of their work leaves you with a good impression... then I would bet they will be good for you and you seller.  But if their own site to looks poor... then my advice is to move on.   Staging is not rocket science... but it is creative talent. 
Well … (24 comments)

qualified stagers: What Every Realtor Should Know About Home Staging - 07/22/06 09:28 AM
Because real estate staging is still relatively new in the Midwest we still get a lot of questions from Realtors about our services. 
Many Realtors say they  already "do their own staging"... which I think is great.  But in this world were time is money, my question back to Realtors often is: "Is staging the BEST use of your time?"  Is chasing a dust bunny, scheleping a coffee table, or arraging nic-nacs really what you want to do? Just something to think about...
Anyway to help Realtors understand and work with our staff better, we actually have a brochure directed right to the … (15 comments)

 
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.


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