savvy realtors: Successful Selling in an Ugly Market Ain’t Always Pretty!
- 03/27/08 04:34 AM
Even though we live in a consumer society, it's an odd fact that home sellers typically do not view their property as a product for sale in a marketplace. Because this is so, a home's sale often languishes. But this need not be the case. Basic marketing teaches us that how a product is perceived and received within the market can be altered and impacted. More then just being decorators or designers, good home stagers are more focused in applying a full array of strategic marketing principles and practices which positively influence the consumer about a product in a market. So even … (30 comments)
savvy realtors: Was Barb Schwarz the "INVENTOR" of Home Staging?
- 04/17/07 02:29 AM
Once you have written a blog, for any amount of time, it's inevitable that you come to a point where you search for that one "right word" that clearly conveys exactly what you are trying to say. Finding the right words is critical to communicating a message... and ultimately establishing one's credibility. Your words are a reflection of you. Recently I was reading a post here on Active Rain, in it Barb Schwarz of StagedHomes.com was cited as being the "inventor" of home staging. As I read it a few bells and whistles went off in my head. I thought that it was a mighty audacious statement to claim that Barb "invented" the process … (83 comments)
savvy realtors: CALLING ALL STAGERS... go MAKE Broker Bryant SQUEEEEEL with delight!
- 04/03/07 01:26 PM
Today Broker Bryant, one of THE most influential REALTORS here on Active Rain, posted a blog that EVERY STAGER on Active Rain could and should chime in on. YUP Broker B DID US ALL A BIG FAVOR! He opened the door for us to step in.... go get'em and let the rest of the Rain know we are articulate, knowledgeable and a force NOT to ignore. Here is a link RIGHT into his blog. Oink, Oink! Welcome to my sty!!! Stage his STY of a blog with BEAUTIFUL INFORMATION... Me
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.
Even though we live in a consumer society, it's an odd fact that home sellers typically do not view their property as a product for sale in a marketplace. Because this is so, a home's sale often languishes. But this need not be the case. Basic marketing teaches us that how a product is perceived and received within the market can be altered and impacted. 
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