pull marketing: Push marketing vs Pull marketing - 09/17/06 03:33 PM
This morning I commented on SPAM that I received (I made it members only if you are reading this and you aren't a member).  There was a comment left that basically said, like it or not, SPAM is here to stay. We are all marketers here. Every one of us. I'm really hoping that anyone who spams reads this. Because SPAM, as we all know, is unwanted.
Still people send it out. I'm guessing that when you blanket a message board's members with your message that the odds are you will find one person who wants what you have to sell. That's PUSH … (14 comments)