long foster: Long & Foster Names New President - 10/24/08 05:37 PM
Today it was announced that David H. Stevens, the President of Affiliated Businesses for The Long & Foster Companies would be stepping into the role of President and Chief Operating Officer.  The announcement was made this morning by Founder and CEO Wes Foster in a company wide managers meeting at Long & Foster's new corporate headquarters in Chantilly, VA.
The move was a surprise to some of the company's managers, and will likely be received with equal surprise by some of the other leading brokerage firms around the country.  Long & Foster Real Estate, Inc. is the largest privately held real estate company in … (20 comments)

long foster: Simple and Consistent - 08/18/08 06:21 PM
I'm working on developing materials for a new class I'm teaching on Social Networking and Blogging.  My first class, on Aug. 26th, is to a group of real estate agents.  My second class is to a group of real estate branch office managers.  Right at this moment I'm wondering why I chose one of the hardest ways in the world to earn a living.
The only thing I want the managers to understand is that their job is to support the agents in really simple ways.  Not every agent is a born blogger.  And that's okay.  But at Long & Foster (where I … (17 comments)

long foster: Conjugating "Google" - 10/31/07 04:31 PM
I have Googled, I will Google, I must Google, I will Google in future.  Google is the "it" verb of this decade.  If you want to find something, you Google it.  I Google to find the phone number for a cab to the airport.  If I own a phone book, I honestly don't know where it is.
So I always ask Long & Foster agents if they've Googled their own name.  A few hands go up, sometimes more than few.  But for the most part they look at me.  So I ask them how they think the consumer would go about looking … (11 comments)

 
Catherine S. Read (Creative Read, Inc.)

Catherine S. Read

Fairfax, VA

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Creative Read, Inc.

Office: (703) 966-6960

Musings over marketing, agents and the wonderful world of real estate.


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