gifts: Old Adage Motivates Me - 05/20/08 06:48 AM
You know what they say -- whoever they are: When the going gets tough, the tough get going. So, I have been wracking my brain to find a better way to stimulate business. As it turns out, price was certainly one way. But in order to do that, I had to deal with my costs as well.
Voila! By George, I think I have done it.
One thing I have been clear on from the getgo -- Realtors and their clients like my closing gifts. But as things have tightened up for everyone, I too have been impacted. So I recently … (0 comments)

gifts: Which markets are still showing signs of reasonable housing activity? - 09/10/07 02:45 PM
Although I am not a realtor, I read real estate market news from around the country as I market closing gifts to realtors and lenders. Obviously, the evening news reports that housing is slow all around the country, but I have noticed that some markets are far harder hit than others. For example, I have been told by many sources that Florida is in rough shape.
In an attempt to use my marketing efforts and dollars wisely, I am wondering if some of you ARers can tell me what the better markets are. I am not limited geographically in my approach to … (6 comments)

gifts: Word Tracker (or a similar product) Is A Must For SEO - 09/05/07 01:57 AM
In my never ending quest to develop the most search-engine efficient web page, I just went through an interesting exercise. I guess to many of you this is a no brainer, but to the technologically challenged of us out there, it might be interesting.
I ran a free trial of Word Tracker on the key words I have been using for my website and blogs. (Please, whatever you do, don't say, "Hey lady, you should have done that a long time ago.") What I found out is that what seemed very logical key word choices when I first started my website and … (3 comments)

Looks like we've got some gamers out there who want to win a free closing gift! My new contest "I Spy" already has a number of entries and there's a lot of time to enter through the end of September.
If you didn't see the original blog, take a look at
You Can't Win if You Don't Play Hope you have fun with this. And Good Luck!!

gifts: You Don't Have a Web Page? What are you waiting for? - 08/31/07 10:06 AM
When I started blogging on AR I assumed all of the members knew what they were doing and already had a web page. I just knew realtors were technologically sophisticated, and I was the last person in the country to do something about joining the 21st century. This old dog didn't want to learn new tricks -- it was just too demanding on my time.
But nay! I have found that a lot of you need help -- with a capital "H." Real estate marketing has become too sophisticated not to have a web site.
Having said that, let me tell you how … (5 comments)

gifts: SHOW TIME - BY POPULAR DEMAND - 08/29/07 03:36 PM
Thanks to some very nice ActiveRainers who have been trying to show me the ropes over the last week or so, I have been encouraged to show pictures of the closing gifts I am marketing at I have an extremely nice nucleus of customers who order repeatedly from me -- the best testimonial I can give you. I hope you like what you see and will give me a try. Please see my website for pricing information. And, keep in mind that I ship faster than a speeding bullet!
Thanks for the look.


gifts: When is a closing gift not a gift? - 08/27/07 07:02 AM
As someone who sells closing gifts (, I get a number of questions about what I feel should guide the decision as to what to select for a client gift. For me, the answer is simple - it should be personal and meaningful to the home buyer or seller. Then it is a great closing gift, while at the same time creating a memorable connection between the client and their real estate agent.
Now since all of my closing gifts are printed, it gives room to put just about anything on them, which creates pretty enticing promotional space for a realtor or … (3 comments)

gifts: Help! My tongue is stuck to the roof of my mouth. - 08/27/07 02:24 AM
Until recently, when an ActiveRain member clued me in, I thought stickies were how your tongue and fingers felt after licking a lot of stamps and envelopes. I've been there, done that, more than I care to remember, so the task of preparing mail was my association to stickies, not Internet marketing techniques.
But it did give me pause to think about the high rate of postage and my previous blog Let Professionals Do Their Jobs. Preparing and mailing large volumes of mail is also something better left to the professionals. Anything incurred as addtional fees is well offset by obtaining the … (1 comments)

gifts: I Put the Bruno Mali Shoes on OJ - 08/26/07 01:04 PM
If it's true that "a picture is worth a thousand words," then I hope you will find that the following photos support the opinion I presented in my blog, Let Professionals Do Their Jobs .
Can individuals sell their homes FSBO? Sure they can. Are they somehow better off for doing it? I don't think so.
Likewise, we can all handle a camera to some extent. And it is critical that realtors have some expertise in this area. But when it is time to present those images, make sure they look good. I am certain it will have a bearing on the success … (1 comments)

gifts: Done Right, Closing Gifts Should Be Part of Your Real Estate Marketing Mix - 08/20/07 02:25 PM
There are a lot of ideas among realtors about what makes the perfect closing gift. Many seem to agree that it should be personal. Others are concerned that it be memorable so that there is a long-lasting, and hopefully positive, recollection of the realtor who assisted in the purchase or sale.
Great ideas abound - just ask any realtor what he or she gives as a closing gift and you will find perfection everywhere. But when it comes right down to it, does a pricey bottle of wine or a massage really create a lasting impression that results in referrals?
A closing gift … (8 comments)

gifts: What would Arnold Horshak do? Making clients from hits. - 08/18/07 04:29 PM
Are we all beginning to act like Arnold Horshak? “Ooo, ooo, ooo.” Choose me! Choose me!If you’re not old enough to remember Arnold or haven’t seen the reruns of “Welcome Back Kotter,” read on anyway. Although I am not a realtor, I have specialized in providing marketing services to commercial real estate companies for nearly 30 years. My job is to provide the tools for others to use in leasing their buildings. I have had the luxury of letting them find their prospects and worry about how to make them clients. Now -- call me silly -- I recently started marketing … (9 comments)


Diane Adler

Marietta, GA

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Office: (404) 312-8054

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