marketing systems: No time like today for squeezing competitors - 07/13/09 01:38 PM
Today's economic stress is pushing companies and business to the wall. Some sectors have seen drops of nearly 50 per cent!
If your competition is still in business, they may be laying low or licking there wounds. If you are a ‘nice guy' then it may be business as usual and treat the summer months as you have for the last few boom years. But if you want to gain a competitive advantage and use this slump to position yourself at the top, nice guys finish last...
Now is the time to turn up the heat, consider some of the following … (2 comments)

marketing systems: Home Selling Strategies II - 07/14/08 10:37 AM
Let's talk about using the Traffic Home Selling Strategies. In the last installment we looked at how developers and marketing companies use the strategy of Traffic to help move their product, let look at how these tactics can be incorporated into your own personal marketing.
Traffic has been used by developers for years; let's look at some tactics that emulate the developers  
- Set your target list price in the upper part of the range, although this seams like the opposite of what to do, it will allow you to build in your incentives and create a bargaining atmosphere that … (0 comments)

marketing systems: Developing a Great Tag Line - 07/01/08 05:55 AM
Developing a Great Tag Line
 
How long do you have to capture the attention of a potential client with your brochure, website or postcard? It's a matter of a few seconds. Most clients get a endless barrage of marketing materials from Real Estate Agents, and rarely give each piece more than a quick glance. But you can use a tag line to quickly identify your services and establish a presence and reinforce your brand image.
 
 
It's a Description
 
Take a look at some other businesses brochures or websites. Almost all companies use a tag line, a … (1 comments)

marketing systems: Home Selling Strategies; Price or Traffic I - 06/27/08 02:53 PM
Let's talk about Home Selling Strategies. From what I've been reading lately I guess there are two schools of thought on these, one that is based on "Price" and the other that is based on "Traffic"
The 'Price' strategy more is more traditional and more likely to appear dominant in a Balanced or Sellers market, some of the characteristics are
-Pricing the house in the lower part of the determined market range, this draws qualified interested parties to the table, in general most homes have a value range 10% variation www.zillow.com http://activerain.com/blogsview/535342/Negotiating-for-a-House
-Pay regular commissions to agents; in our region this is … (0 comments)

 
David Hudson (TD Bank Financial Group )

David Hudson

Vancouver, BC

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