post cards: Could the late pitchman Billy Mays transform your advertising?
- 07/21/09 01:28 PM
The same week that Michael Jackson died also saw the passing of Billy Mays, the instantly recognizable pitchman whose informercials for products like Oxyclean filled the broadcast airwaves. Though many advertising purists turned up their noses at his high-volume, direct marketing approach, there was no denying his phenomenal success in generating billions of dollars in sales for his clients. Did he know something about advertising that would benefit your marketing? While you may not want to copy his look (unnaturally black beard and drab blue work shirt) or his delivery (maximum decibels, minimum subtlety), adopting some of the proven tactics of … (38 comments)
post cards: Explode Advertising Results With This Forgotten Tactic
- 01/04/08 05:07 AM
It's no secret that most real estate advertising is totally ineffective. As the Marketing Director for a leading real estate company, I met regularly with many of the firm's 500 associates to discuss their personal marketing. They had tried post cards, newspaper and magazine ads, email marketing, billboards ... all with miserable results. While there are many reasons that advertising fails, one common mistake is that agents don't provide any incentive for a prospect to stop what they're doing and pick up the phone. To inspire action, "make them an offer they can't refuse." The offer is one of the most … (8 comments)
The same week that Michael Jackson died also saw the passing of Billy Mays, the instantly recognizable pitchman whose informercials for products like Oxyclean filled the broadcast airwaves. Though many advertising purists turned up their noses at his high-volume, direct marketing approach, there was no denying his phenomenal success in generating billions of dollars in sales for his clients.
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