staging: Too Much Staging Makes the Buyer Go Blind
- 03/15/09 02:27 AM
As some of you know, my husband and I recently turned into house hunters. We are grateful to have a fabulous and wonderfully patient agent as we navigate this crazy, upside down market. Taking us through vacant and sometimes dirty properties, she's often turned to me and said, "Oh, the things you could do with this place, Dawn." I appreciate the compliment and look forward to having my way with the property we do end up with. But in the meantime, I have to relay a cautionary tale about the house we couldn't get out of our mind. And not in … (18 comments)
staging: You Can't Take it With You
- 11/01/08 01:02 AM
Picture this. You've arrived at a property with your buyers and you have a good feeling about this. It's got good curb appeal, the neighborhood is nice, the price is right for the area. You haven't seen the inside yet, but you saw the pics online. Not bad. You tell your clients you don't know what to expect either - that you're visiting for the first time too. You open the door and walk in. Everything seems nice, but it's a tad dark. So you turn the corner and flip on a switch in the kitchen. Gasps of horror - an … (10 comments)
staging: Making the Case for Staging: A Free Luncheon Seminar!
- 10/06/08 10:52 PM
Attention all members of the Chicago Association of Realtors! SelltheDamnListing is proud to announce their first free luncheon workshop on successfully marketing your listings. And Eye to Eye Interiors will be there to share real world tips and tools on how to talk with your clients about staging their property to increase the chances of a quicker sale at a better price: Making the Case for Staging: Tips and Tools for Realtors Congratulations! You've got the listing. Now what? Your seller's home, by their own admission, is "kind of a mess." Convincing them to spend money to pass inspection is one thing, but how … (3 comments)
staging: Making the Case for Staging
- 10/06/08 10:19 PM
You're meeting with your client for the first time and it goes something like this: You: "So nice to meet you. Thanks for having me." Your Seller: "Great to meet you too. Sorry the place is kind of a mess." You: "Oh, it's alright - I understand." But in the back of your mind, you're thinking, "Kind of a mess? Kind of a nightmare!" There are trophies on the mantle, magazines piled high and lace doilies everywhere. The stairwell is peppered with family photos from top to bottom. Figurines sit on every windowsill. There's a well-loved striped velour chair parked next … (2 comments)
staging: Stay-ging: How to Help Them Keep it That Way
- 09/19/08 12:04 PM
Your client is motivated to sell, but they're also swamped at work, stressed about moving, and just plain busy. The place just always feels like a mess. So they hire a staging professional and a personal organizer to help deal with the clutter. They've got a cleaning service coming in once a week. The place looks so great they joke about how they might consider staying. (And you're thinking... oh - no, you don't!) And now it's up to them to make sure the place is slick as a whistle for each showing. But how can you be sure when you … (8 comments)
staging: Far From Home: The Zen of Selling
- 08/27/08 12:54 AM
You've heard it before - when the client gets ready to sell, you always recommend that they depersonalize. Take down the wedding photos, the baby pictures, the awards. Hide your PlayStation and Wii. And get that bicycle out of the kitchen. But don't stop there. Depersonalization goes beyond just taking yourself out of the visual picture. What your client used to call home has just become another listing - one of many, many properties up for sale. So how will you help them stand out from the crowd? They might spend money fixing it up, getting it ready. They'll throw a … (1 comments)
staging: Babies and Puppies, Part One: Signs of Hope
- 08/09/08 06:46 AM
Welcome to the first blog of Eye to Eye Interiors, where we'll ramble from time to time about staging, redesign and everything in between. We are a staging and redesign firm in the Chicago area, specializing in rejuvenating living spaces - either to sell or to live. Our focus is using existing furnishings and accessories to rejuvenate living spaces, but our favorite thing of all is to help homeowners refresh their thinking too. Since much of my personal philosophy centers on the idea that there's always hope, I thought I'd check in with everyone on the dreaded topic of Recession. You're … (0 comments)
As some of you know, my husband and I recently turned into house hunters. We are grateful to have a fabulous and wonderfully patient agent as we navigate this crazy, upside down market. Taking us through vacant and sometimes dirty properties, she's often turned to me and said, "Oh, the things you could do with this place, Dawn." I appreciate the compliment and look forward to having my way with the property we do end up with. But in the meantime, I have to relay a cautionary tale about the house we couldn't get out of our mind. And not in … (18 comments)
;)
;)
