marketing: I Just Discovered Google Reader - 06/24/08 06:50 PM
I just discovered Google Reader. It's pretty cool because you can make it like your own custom newspaper. You choose content from around the Internet that you like to read. Google Reader pulls it all into one place for you to keep up with all of it in one place. I did this with a couple of blogs I want to follow from different websites. It worked perfectly.
Another perk to creating your Google Reader page is it's another place you can put a link to your website. Since it's on Google, there's a better chance Google will follow your link … (6 comments)

marketing: Follow Up: Getting Picked Up By Search Engines - 06/24/08 07:30 AM
In my original post on this subject, I wrote how writing about community news events can increase traffic to your site.
Here's my follow up to that post:
I'm still getting a lot of hits on my personal blog by people looking for Saddleback Church's Refinery building. Today I went to Google and typed in the keywords 99% of the searchers are using, "Saddleback Church Refinery". It turns out that my personal blog is the fourth major entry on the results.
This goes to support the suspicion I had that blogging about news and local events can for sure boost your … (2 comments)

marketing: Getting Picked Up By Search Engines - 06/22/08 10:58 AM
Something great happened this weekend that helped me get some traffic to my blog. I wrote a couple of posts on my personal blog about the new student ministry building we just opened up at my church. I go to a mega church that is known all over the world so people are always checking to see what's new. What I found is that I had all these page views from people searching on Google for information about our new building.
How this pertains to Active Rain...
1. Blogging about news events (especially related to your field) can boost your hits … (1 comments)

marketing: Now THAT was FAST!!! - 06/19/08 07:01 PM
A couple of days ago I put a web page up to promote my notary business (http://www.becknermobilenotary.com). Then I went to my personal blog that I have set up on blogger (owned by Google) and put a post announcing my new web page. I think maybe that helped Google add it to their system faster. This afternoon I got a call for a notary job from my new web page. How's that for a quick return on investment?
I've been in marketing mode lately. It's nice to see it starting to pay off. Of course this is only one small job. … (6 comments)

marketing: Marketing Idea I Had Last Night - 06/16/08 11:41 AM
I've been thinking of ways to get some free marketing done and create some relationships at the same time. Last night I had a no-brainer idea that has started some good dialogue. I attend a mega church in South Orange County. I got to thinking there must be several members in the home loan business I could network with to drum up some business.
I went to Google and typed in "mortgage" and then the name of my church. I came up with several pages of websites. I went through a few of them and e-mailed the people I found. I … (12 comments)

marketing: Marketing Myself - 06/13/08 12:16 PM
Today for me was marketing day. I've been trying to find a couple more loan agents to use me as their notary public. I decided to think back to past conversations I've had to think of leads instead of cold calling. Here's what I came up with:
1. My friend Steve is best buddies with the owner of a local mortgage company2. My friend Jake (who happens to be Steve's son) - his wife let her notary commission expire recently so she has some contacts she's not using anymore3. My pastor is a great networker. He loves making business connections for … (6 comments)

marketing: Taking Care Of Business - 06/11/08 05:42 PM
This morning I was woken up by one of my dedicated home loan agents. He had a set of documents that needed to be signed TODAY. The husband and wife would not be available at the same time so I would have to meet each of them at different times in their home. There was about 2 hours of time to kill between each of them. He should have known better, but he was bargaining with me and begging me and telling me to charge him more for the appointment. He was very apologetic for the last-minute notice.
When will he … (1 comments)

marketing: Today's Idea For Increasing Your Value To Mortgage Brokers - 06/10/08 05:30 AM
I'm always looking for ways to increase my value to mortgage brokers and their agents. Today I posted a blog about an important webinar. It's about some new rules that could have a severe negative affect on mortgage brokers. Click here to view the blog.
A way to use this to make yourself more valuable is to send a link to it to your mortgage brokers with an e-mail like this:
Dear ,
I found this important webinar that will discuss new propsed rules for RESPA that could have an adverse effect on your business. I thought about you when I … (0 comments)

marketing: Today I Used Active Rain to Market Myself - 05/28/08 08:34 AM
I've had a few questions about how I use Active Rain for marketing. Using an another Active Member's blog post, I sent the following e-mail to home loan agents who use me and a few who I'd like to start getting notary business from. See below and have a great day,
Dennis BecknerSouthern California Notary PublicSpecializing in Home Loan Document Signings(949) 842-7682
If you have home loan clients in the Southern California area and would like the level of service I provide, please don't hesitate to call me at (949) 842-7682
____
Here's the e-mail I sent:
I read this blog … (5 comments)

marketing: Back Pocket Notaries - 05/28/08 07:54 AM
Part of making my notary service valuable to my loan agents is that I have notaries to act as a backup when I'm not available. I don't make anything off these people and don't need to. The sole reason I have them is to let my agents know that I'll never leave them in a lurch.
Some notaries may read that and imagine their back up notaries trying to steal their business. I don't worry about that because I've already built strong brand loyalty with my agents. Part of that loyalty comes from knowing that I am not only interested in … (2 comments)

marketing: Filling Your Schedule With Appointments - 05/25/08 10:54 AM
One of the ways I getting notary work for signing loan documents is to e-mail my schedule to agents that regularly use me. Of course this only works when I have a few document signings on the schedule.
I'll either e-mail my schedule or print it out and put it on my home loan agents' desks. This does three things for me:
1. It reminds my agents to call me for their document signings2. It helps them know when to schedule their appointments to fit my schedule3. It is a way to increase my perceived value while also reinforcing the idea … (2 comments)

marketing: Using Active Rain To Boost Your Business - 05/21/08 08:57 AM
If you're out of sight, you're out of mind for most people in our busy world. They'll call you when they need you... if they remember. I hate when I was in the loan business and a friend I hadn't seen in a while would tell me about the new house they bought. I would love to have been their loan agent.
However, one of the biggest drawbacks from this type of business is that I never want to be the type of person people avoid because they think I'm out to sell them something. This is where Active Rain comes … (9 comments)

marketing: 4 Keys To Happy Agents - 05/19/08 08:19 AM
I have a couple of home loan agents that send most of my business to me. However, there are about seven agents who use me on some level (most sporadically). There are several ways I make myself valuable to them to keep them coming back. I listed four of them below.
1. I always thank them for their business. Even though I've become friends with some of my agents and we can joke around and be casual with each other, I never forget to say, "Thank you for your business" every time they use me. This helps me remember who pays … (1 comments)

 

Dennis Beckner

Rancho Santa Margarita, CA

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Beckner Mobile Notary

Mobile: (949) 842-7682

Tips, advice and experiences from my life as a notary public loan document signing agent


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