blogging: 15 Resources to Read, Learn, Apply Social Media Strategies
- 10/22/11 09:44 AM
Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite. Learning List (in no particular order) Mashable: up to the minute news, self help guides, massive volume Techcrunch: … (3 comments)
blogging: The Social Media Revolution Continues: Qualman's Socialnomics 2011
- 07/22/11 06:31 AM
Please watch Erik Qualman's video: "Social Media Revolution 2011" Quotes "Over 50% of the world's population are under 30 years of age" "If Facebook were a country it would be the 3rd largest country in the world" "Kindegartens are learning on iPads. . . not chalkboards" We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. … (0 comments)
blogging: What Is The Biggest Decision You Must Make Before Launching Your Blog?
- 04/03/11 07:47 AM
The following is a post written by Susan Hanshaw CEO of Inner Architect in June of 2009. At the time, and in many respects still true today, blogging was still new to the business community. Susan's advice is as important today as it was in the past- understand the effects of owning your domain vs. using a subdomain. Tell me if you have had to make this decision Thinking about launching a blog for your company? The first question I would ask you is this: What do you want your blog to do for you? There are many benefits of … (4 comments)
blogging: Write a Case Study or White Paper for Blogging Success
- 03/31/11 12:27 PM
One of the best writing ideas you can implement for your business is producing either a case study or a white paper. The following is an article I wrote for InnerArchitect.com on June 13, 2009. This article continues to grab Google search ranking and reader's attention with 3,646 views in 20 months. What would your case study or white paper look like? What separates you from the competition? Be creative. Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking First adopters of social media networks like Twitter, Facebook, Linkedin, and blogging understand that their success can be measured … (2 comments)
blogging: My 4 Year Blogging Anniversary: 330, 635 Views, Accolades, & Threats
- 03/30/11 07:42 PM
March 30, 2011 marks the 4 year Anniversary of my blogging life with the creation of deansguide as the vehicle for publishing my messages and wrestling control away from the mass media stranglehold on information. Blogging has changed my life in many ways from providing a forum to prove my expertise to acting as common ground for my relationship with my girlfriend. It has opened up a world of knowledge and research, helped me network and connect with people throughout the world, and been the foundation for launching my writing and public speaking career. Yet with all of these wonderful developments … (2 comments)
blogging: List: Compete.com Top 50 Sites For March 2010
- 05/26/10 01:54 PM
Here it is the list of the top website-blog sites by visitor count in the world. Here is your target. Aim high and you might be able to reach the kind of readership we all dream of accomplishing. Compete.com’s Top 50 Websites March 2010 provides a glimpse of the changing face of social media influence on web traffic. Most noteworthy is the changes that have happened within the Top 20. Facebook is catching Google for world wide traffic leader, AOL at #10 is still alive, and Microsoft’s Bing is exploding in growth with a massive gain of 25,337,988%! Can you find … (2 comments)
Scenario #2: You are beginning to research social media. You understand the very basics. You have a Twitter account, understand what a blog is, and you have a need to know more. You also understand that to learn you must challenge yourself. This list IS definitely for YOU: 10 Social Media Resources pkitano : Pat Kitano Domus Consulting Group LLC, leader … (5 comments)
blogging: Computer Shopper publishes deansguide & Active Rain Article: My Realtor Friends Get It First
- 11/16/09 10:30 AM
I am happy to announce that my deansguide article "5 Blog Writing Tips to Engage Online Readers", the basis for my Active Rain article below, was published (through blogburst) by ComputerShopper.com.If you are unfamiliar with Blogburst.com, and you have been blogging for at least 6 months from your own hosted blog, then you should apply for membership to Blogburst.
Below is the Active Rain article based on my deansguide article. 5 Most Valuable Blog Writing Tips: You No Longer Have An Excuse Not To Write (edit/delete) The #1 excuse people use not to adopt blogging? "Articles take too long to … (2 comments)
blogging: Facebook Viral Marketing Strategies: Fan Prominent Facebook Pages
- 11/09/09 01:12 PM
Social media Marketing Directors often concentrate their efforts on building brand awareness through blogging, Facebook, Twitter, and LinkedIn. One strategy is often forgotten: becoming a fan of a prominent company or blogger’s Facebook page. Done strategically on Facebook pages, the simple act of becoming a Facebook fan could produce great viral opportunities for your products and services. Become a Fan of a Prominent Facebook Page: Many blogs with massive traffic (Mashable), have Facebook fan page widgets. These Facebook widgets, sitting in a prime area of the blog, display pictures of each new registered fan (or logo) as well as the … (4 comments)
Jorn Barger Blog Pioneer Courtesy Jorn Barger Wiki As Business Director for Inner Architect, my first priority is solidifying relationships with prospective clients in our industries of choice. Before we focused on Direct Marketing driven social media marketing strategies for corporations, our first niche of focus was the employment niche. As early as June of 2008, we began writing about how important blogging would be to job seekers in finding a new position. Throughout 2008 and through Q1 of 2009 we continued to postulate and support blogging as the near perfect method for job seekers to differentiate themselves in … (70 comments)
blogging: Social Media vs. Traditional Media: Are You Ready To Believe Yet?
- 10/06/09 08:31 AM
If you ever want to understand why the paradigm shift of Web 2.0 Social Media is taking over the advertising, communications, and marketing world, the following post is for you. Written by Innerarchitect.com CEO Susan Hanshaw, the video tells the story of where we are going. As social media marketing strategist, we are often bombarded with naysayers who do not believe in the paradigm shift. These same folks are still utilizing outdated website platforms, email as their main marketing tool, and print advertising for "reach." Reality shows us that many mass media stalwarts are going away, with over 800 magazines eliminated … (4 comments)
Guest article by Susan Hanshaw Founder & CEO of Inner Architect, Co-Founder BreakingNapaValleyNews.com I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having grown up in the direct marketing industry, I honor the brilliance of those who are developing the tools that are shaping social media today. Yet having participated in a marketing channel that has evolved into a science, I see some steps we need to take to advance social media to … (2 comments)
blogging: LinkExaminer: Free Robust Link Checking Tool
- 09/26/09 03:41 AM
For all of you SEO fans there is a new link "examining" tool that provides tons of valuable information to help you maintain the health and success of your site. In a fantastic article "LinkExaminer: SEO Friendly Link Scanning Utility" by Webguild.com's Ann Smarty, we given a step by step instruction lesson on how to use LinkExaminer. Basic Steps to Using LinkExaminer There is no way I can improve on Ann's launch instructions; here they are right from the source Under the menu Scan choose ‘Set URL‘, Enter in your main URL, Under the same menu click ‘Start’. Stats Returned URL … (2 comments)
blogging: Open House Tip #1: Laptops, Social Media, List Building, Lead Generation
- 09/17/09 04:53 AM
Courtesy http://www.realtysignxpress.com How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with nothing to do? Be honest and don't lie to yourself. If that is the scenario for any of you, I have an alternative activity that will help your business. Step 1: The Laptop Display an open laptop, online, with pages open to your Facebook Business page Display a second tab with your Twitter account Call to action by asking Open … (7 comments)
blogging: The Four Most Important Web 2.0 Tools for Lawyers: Plaintiff Magazine
- 09/15/09 10:20 AM
If you have a friend in the legal profession or you work with attorneys in closing real estate deals, please consider passing this article along to them. Susan and I have been contributors to Plaintiff magazine and The Advocate. Plaintiff is a Silicon Valley based magazine for Plaintiff's attorneys. The Advocate is based in Los Angeles and services the "trial" attorney community. The following pdf file is of our article which appeared in both magazines. It is a beginners look at the 4 most important social media tools, a historical perspective, and one tip for each tool. Help a friend and … (2 comments)
blogging: Houses or Wine: Does Social Media Sell Your Products?
- 09/14/09 03:24 AM
Computer Shopper published this deansguide article 9-11-09 Is there empirical proof that social media sells wine, houses or any other products? Let's examine the wine industry. If you take my experience, as an example, it does sell wine. If you are a Chief Marketing Officer, Wine Tasting Room manager, or anyone tasked with selling wine you may say no to social media. You may have created a Facebook page. You may have registered on Twitter. You may have even established a blog. Yet all of your efforts have fallen flat with a resounding thud! No uptick in sales, no mad … (0 comments)
blogging: Social Media Strategies: Hobby Sites a Source of Business
- 08/28/09 11:05 AM
Courtesy Flickr.com Computer Shopper published this deansguide article 8-14-2009 Social media strategies often ignore one of the most important aspects of networking to produce leads: hobbies. Your hobby or passion can produce leads and new networking connections if you understand how to leverage Web 2.0 Social Media site. As a new fan to photography, equipped with a real camera, I am about to begin a life long desire to produce quality pictures. I am going to do both black and white and color shots concentrating on the beauty of Northern California. My social media tool of choice will be Flickr.com … (4 comments)
blogging: You Can Not Win in Business Without Evangelists: 10 Game Changing Benefits
- 08/28/09 10:58 AM
Consumer “evangelists” are one of the most important components to a businesses’ success. But what do “evangelists” really mean to your business? The following is a list of benefits a evangelist can mean to your business. No matter how well branded your business may be, the lifeblood of your business future is advocacy by consumer evangelists. 10 Benefits of Evangelists Early Adoption: they are the early adopters of your new products and services Legitimize: they legitimize your products and services by using them first Reviews: they almost always provide positive reviews on your products and services Eyes and Ears: they … (0 comments)
Which social media company: Is funded by venture capital Has yet to turn a profit Has yet to showcase a business model to date Was recently sued for patent infringement Is the target of ever increasing service interruptions Is one of the biggest targets for hackers Is the tool for people to find out about events, as they are happening, all over the world Is the tool for people to use in order “to have a voice in countries where having an opinion can be illegal” Is being adopted by conservative old school mass media sources … (2 comments)
blogging: Active Rain Provides So Much: Thank You to Active Rain on My 2nd Anniversary Here
- 07/30/09 06:16 AM
This month marks my 2 year anniversary as a member of the Active Rain network. As a Active Rain "Rainmaker" I am proud to have particpated on this network. I consider Active Rain the most important social network for real estate professionals and industry affiliates available today. Without a doubt, it is a great place for the following reasons: Networking: meeting like minded industry professionals Research: learning about real estate, regional news, social media, new trends Broadcasting: announcing your events, listings, area events, and career moves Showcasing: writing your thoughts and experiences showcases your expertise Groups: provide solid information and more … (2 comments)
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite.
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