expert: Guy Kawasaki's Offer to You: Free Copy of "Reality Check"
- 11/08/08 07:02 AM
Guy Kawasaki is a legend for a reason: he delivers. His current offer, on twitter, is for a free copy of his latest book "Reality Check." In addition Guy is offering you the opportunity to build a niche on his site Alltop.com. Alltop.com Alltop.com is a moving, living directory of the best "feeds" that describe niches, industries, products, anything you can think of describing. The true opportunity lies in Guy's offer "Build a niche and help us grow and we will provide your feed exposure." Give yourself a gift by signing up for a free copy of Guy's book and the … (0 comments)
expert: Free Jeffrey Gitomer Online Training Offer: Selling, Customer Loyalty, Attitude, and How to Win
- 10/28/08 02:15 AM
Jeffrey Gitomer, Sales and Networking guru, has done it again. In a message via his newsletter salescaffeine.com, Jeffrey is offering 4 distinct and valuable online training programs based on 4 of his best selling books. The following is a brief description and link to each free online training module. Value In each category, you are given an online questionnaire of 12 questions. This measures your knowledge for each subject. Be as truthful as possible for the best results--it's your value you are measuring not your ego! The Catch There is no catch. The only requirement is that you register online with … (0 comments)
expert: Guy Kawasaki's #1 Social Media Resource Site and List: Global Social Media Networking
- 10/22/08 12:45 PM
The mother of all Social Media resources may have just fallen into my lap this morning. While making a quick appearance on twitter, I noticed what first appeared to be an innocuous url link and mention for The Global Social Media Network: link. The most amazing list of big time American corporations that utilize social media tools is available at the Resource page. Subjects: Applications, social networkings, online video, blogging, podcasting, widgets, crowdsourcing, bookmarking, microblogging, photosharing, wiki, blogger-vlogger-general outreach, virtual worlds, mashup, p.r., sponsorhips, ratings and reviews, discussion boards How to Use: 1. Company List: Go to each category and notice … (2 comments)
expert: Receive Notice of the Latest Web Applications: Tool to Help You Keep Up With Web 2.0
- 09/23/08 04:38 PM
Emily Chang, MIT graduate, award-winning web and interaction designer, technology strategist and co-founder of Ideacodes, a design and web consultancy in San Francisco has a very cool tool for you to keep up with new applications: ./emilychang eHub. This tool announces new Web 2.0 applications and provides a short description as well as reviews. Feed Reader For App News This site acts like a feed reader of constant news about the latest and greatest applications to come out of the minds of entrepreneurs. Why is site important: 1. Great content ideas 2. Great tools to help you in your business 3. … (0 comments)
expert: Gitomer Question of The Day: Can You Answer This One Correctly?
- 09/09/08 04:06 AM
Although this question is aimed at people in corporate sales, it can be applicable to any small business owner or agent. Read between the lines and tell me if you can identify the value in this question:
Q: "When you are identifying what companies you want to target in your sales efforts, the best thing to do is?" A.) Call your customer's vendors B.) Call your competition and ask for a customer list C.) Look at your current customers and identify the most profitable ones D.) Research in a book of lists or online for potential customers The answer will … (4 comments)
expert: Learn From Google: Your Competitive Advantage
- 07/16/08 04:24 AM
The New York Times article July 7, 2008 "Google, Zen Master of the Marketplace" in their Business "News Analysis" section teaches a very important lesson that all Realtors can benefit from if they adopt the following mantra: The source of Google's competitive advantage is learning by doing--Hal R. Varian, Google chief economist Learning by Doing Similar to Nike's long time running ad "Just Do it" my interpretation of Google's ". . . learning by doing" is the process in which Google has created their "unfair advantage" and differentiating factor in their market How Do You Learn by Doing 1. Blogging: … (10 comments)
expert: Web 2.0 Marketing Resource #1 Valeria Maltoni: Conversationagent.com
- 07/09/08 08:50 AM
Valeria Maltoni a University of Bologna (Italy) and Villanova University graduate, is one of the most influential marketing experts in the country. Her bio reads like a who's who of Web 2.0 and marketing. Her blog ConversationAgent.com is recognized among the world's top online marketing blogs. Valeria is a FastCompany.com Expert blogger and a contributor to The Blog Herald, Marketing Profs Daily Fix, and Marketing 2.0. She is an active member of the International Association of Business Communicators (IABC), the American Marketing Association (AMA), the World Affairs Council of Philadelphia (WACA), and the Public Relations Society of America (PRSA). In her … (2 comments)
expert: FoxBusiness.com publishes deansguide-active rain article: 10 Characteristics Of A Great Realtor
- 07/08/08 07:10 AM
Whenever possible I try to share articles (I feel are valuable) that I have published on my blog deansguide with my friends here at Active Rain. The reason I feel confident that the following article contains some quality content is the fact that FoxBusiness.com published it July 7, 2008. This article appeared on Active Rain July 6, 2008 as "How Do You "Safeguard" Your Clients: 10 Things That Show Clients You Are The Educator and Expert." The article appears on deansguide and Foxbusiness news under the title "10 Characteristics Of A Great Realtor: If You Don't Have These Skills You Are … (5 comments)
expert: How Do You "Safeguard" Your Clients: 10 Things That Show Clients You Are The Educator And Expert
- 07/06/08 02:07 AM
What do you do if you are ready to address a new prospect and the first thing out of their mouth is: "I don't know if I really need a Realtor"? Are you prepared for that statement or have you comforted yourself with the idea that 99.99999% of the consumers at large understand the value of a Realtor during a real estate transaction? The Idea Simply put you should think of your job as: 1st an educator 2nd a sales person
Sales Perspective #1 NEVER ASSUME anything. Consider the idea that you should have the attitude that you need to … (8 comments)
expert: Realtor Marketing Tip #25: Semantics, Perception, and Reality--How Are You Viewed?
- 06/30/08 08:10 AM
The most powerful tip I can give anyone who needs to believe in themselves or someone who needs to be knocked down a peg (been there and done that in both cases) is to understand the difference between the words "expert" and "expertise." In order to build your confidence in your business become an expert or educate yourself further which will raise your level of expertise. Are You a Expert? The word expert is bandied about and utilized far to often and out of context. It makes the person claiming to be an expert look foolish if they do not understand … (9 comments)
expert: Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community
- 06/27/08 04:14 AM
John Harper of theharperteam in Danville, California is the best example, template, for Realtors who understand the value of marketing yourself through public speaking. John is an expert, and I don’t use that term very often, in online networking aka social networking. Even more critical to his efforts is the fact that John is an expert in understanding the value of creating a public speaking platform within your business. Learn How From John Harper If you wish to understand how to become a go to source of free valuable information to your community as a workshop or keynote speaker, attend John’s … (0 comments)
expert: How To Win New Clients, Build A Contact List, And Become The Expert In A Niche: Employment Networking Groups Your Ticket To Leads And New Partnerships
- 06/18/08 07:15 AM
During your search for outside the box networking events, a great place to look after you have found your "society charity" events is in the employment niche. One of the best sources of contacts pertinent to the author I represent has been employment networking groups. Why Networking Groups for Employment? Many folks are being forced out of jobs, lay offs being the first step, and need to reevaluate their financial positions. Many decide they want more from life and wish to become entrepreneurs in a field that is a passion for them--following their hearts. Others feel stressed by their expenses including … (0 comments)
expert: Add Value To Your Community: Become An Expert Tip #1
- 06/06/08 10:30 AM
One of the easiest and most fulfilling methods to add value to your community, create goodwill amongst consumers, network into the business community as well as consumers, and position yourself as an expert in your field is to provide free Workshop-Keynote presentations. One of the most under utilized, content rich, environments is your county Adult Education or Community Education programs. What is Community Education? Community Education, aka Adult Education, is county sponsored often through the High School District. The classes run the gamet from Business, Technology, Fitness, Investment, Self Growth, Foriegn language, and many other topics. The majority of classes are … (3 comments)
expert: Realtor’s Marketing Strategy #3: The Product Is You-Would You Buy You?
- 05/26/08 04:13 PM
Realtors often fail to understand that in consultative sales of any product or service people-buy-people. Unless you are representing a low-price strategy business model, the actual product you are selling is you. Question: Would You Buy You? If you believe that believing in yourself is a choice then you must understand how to begin the process. The first characteristic that shapes our reality is our self confidence. But how do you feel confident when you have never done something that feels difficult or foreign to your experience? How Do I Build My Confidence? 1. Increase Your Knowledge and Expertise: Enroll … (2 comments)
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
Guy Kawasaki is a legend for a reason: he delivers. His current offer, on twitter, is for a free copy of his latest book "Reality Check." In addition Guy is offering you the opportunity to build a niche on his site Alltop.com.
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