facebook: 7 Social Media Statistics Signaling the Future: Are You Ready?
- 11/06/11 05:09 AM
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their brands, and creating a life time value metric that only comes with long term concerted marketing efforts within the social channels. … (0 comments)
facebook: 15 Resources to Read, Learn, Apply Social Media Strategies
- 10/22/11 09:44 AM
Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite. Learning List (in no particular order) Mashable: up to the minute news, self help guides, massive volume Techcrunch: … (3 comments)
facebook: 2 Key Prospecting Strategies for Facebook Pages
- 07/22/11 06:32 AM
The following is a guest post by inner architect CEO Susan Hanshaw originally published May 10, 2011 2 Key Prospecting Strategies for Facebook Pages Facebook is so much more than just a community management platform. Not only does the world’s largest social network enable you to stay top of mind with clients and prospects and build loyalty, it now provides brands with a rich environment for prospecting. Changes released mid-February 2011 opened up the platform to enable pages to engage with other pages. This powerful new feature inspired 2 new Facebook marketing strategies which have produced some exciting results for … (7 comments)
facebook: The Social Media Revolution Continues: Qualman's Socialnomics 2011
- 07/22/11 06:31 AM
Please watch Erik Qualman's video: "Social Media Revolution 2011" Quotes "Over 50% of the world's population are under 30 years of age" "If Facebook were a country it would be the 3rd largest country in the world" "Kindegartens are learning on iPads. . . not chalkboards" We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. … (0 comments)
facebook: 20 Answers to 20 Questions About Social Media
- 06/18/11 01:35 PM
If you are learning and consuming information about social media you understand how it is an ever changing landscape. For that reason, I wrote “20 Questions to Test Your Social Media IQ” as a way to measure your basic knowledge. The following is the answer key to the first post. Please let me know if you feel you have a better answer to the questions. 20 Answers to 20 Questions About Social Media Many people have been credited with coining the phrase Web 2.0 yet one man is most recognized for this phrase and concept- name him. A: Tim O’Reilly of … (6 comments)
facebook: Test Your Social Media IQ
- 06/18/11 07:07 AM
What is your social media, social networking, Web 2.0 IQ? If you are selling services or products to anyone under the age of 60 then you need to have at least a cursory understanding of social media. The following test is a simple tool meant to help you gauge your overall knowledge. If you have better questions please leave your questions in the comments. The answers will be forth coming in the next post on social media IQ. If you are unable to answer all of these questions it may be a sign that you could brush up on your knowledge. … (7 comments)
facebook: Socia Media History and Events
- 03/13/11 10:58 AM
Because it is fun and often revealing to look back into history, the following is a brief look at some interesting Social Media milestones. If you have other milestones not included in this lineup, via Mashable’s “The History of Social Media (InfoGraphic)”, give us a shout. Here are some that stood out. The First Email
How many people know this fact? We never thought it was this early in our evolution. The Globe
Do you remember this social network? It was definitely a precursor of things to come in the Dot.Com meltdown. Social Matrix: Is It Really This Big? … (2 comments)
facebook: Social Media Case Study: How Comcast Is Winning The Battle For Perception
- 05/26/10 02:02 PM
The best example of customer service and support, utilizing social networking in their efforts, is Comcast. More precisely it is the Digital Care team run by Frank Eliason that shines the brightest light on how American corporations could and should be engaging their consumers on a daily basis. The following are excerpts of the interview Frank gave to Mashable.com for the article “How to Use Twitter to Support Customers.” Mashable: Exactly how do you use Twitter? Frank E: We use Twitter to help customers. We simply search for “Comcast” and a few variations and respond by offering help. Mashable: What Twitter … (13 comments)
Your Homework Assignment Give yourself a “grade” of Very Good, Satisfactory, Average, or Below Average when comparing your company or personal social media playground “personalities” to the menu below. Do you know who you are Social Media networks are like a grammar school playground. There is a culture, different players, multiple personalities, all trying to have fun, meet people or stay relevant. Has your company ventured onto this playground without any idea of the rules or people they will meet? Is there a disconnect going on between what your goals are on this “playground” and how you will … (2 comments)
What does viral word of mouth exposure for a blog post look like? It happens when you use bit.ly, url shortener, to spread the word about your article on all of your social networks like facebook, Twitter, LinkedIn. Viral happens when: You write solid, helpful content that provides value to your readers An influential Twitterer like Twitter_Tips ReTweets your article You leave your content on all of your social networks The Results The following article "Twitter Strategies: #FollowFriday To Recognize & Attract New Followers" written September 25, 2009 was RT today (Oct 9) by Twitter_Tips and broadcast … (2 comments)
Guest article by Susan Hanshaw Founder & CEO of Inner Architect, Co-Founder BreakingNapaValleyNews.com I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having grown up in the direct marketing industry, I honor the brilliance of those who are developing the tools that are shaping social media today. Yet having participated in a marketing channel that has evolved into a science, I see some steps we need to take to advance social media to … (2 comments)
facebook: Houses or Wine: Does Social Media Sell Your Products?
- 09/14/09 03:24 AM
Computer Shopper published this deansguide article 9-11-09 Is there empirical proof that social media sells wine, houses or any other products? Let's examine the wine industry. If you take my experience, as an example, it does sell wine. If you are a Chief Marketing Officer, Wine Tasting Room manager, or anyone tasked with selling wine you may say no to social media. You may have created a Facebook page. You may have registered on Twitter. You may have even established a blog. Yet all of your efforts have fallen flat with a resounding thud! No uptick in sales, no mad … (0 comments)
facebook: Social Media Strategies: Hobby Sites a Source of Business
- 08/28/09 11:05 AM
Courtesy Flickr.com Computer Shopper published this deansguide article 8-14-2009 Social media strategies often ignore one of the most important aspects of networking to produce leads: hobbies. Your hobby or passion can produce leads and new networking connections if you understand how to leverage Web 2.0 Social Media site. As a new fan to photography, equipped with a real camera, I am about to begin a life long desire to produce quality pictures. I am going to do both black and white and color shots concentrating on the beauty of Northern California. My social media tool of choice will be Flickr.com … (4 comments)
facebook: 3 Steps to Growing Business Evangelists: Knock Your Competition Out!
- 08/28/09 11:02 AM
It is one thing to understand the vitally important benefits of consumer evangelists for your business. It is quite another to understand how to give recognition and nourish these business assets. The biggest mistake being made by corporate America is simple: they are not listening or participating in social media. How do you recognize and nourish your consumer evangelists when you are not there (within social networks like blogging, Facebook, Twitter, LinkedIn etc.) to hear them describe their positive experiences with your product? You don’t and as a result companies nationwide are missing an opportunity to grow their businesses and … (0 comments)
facebook: You Can Not Win in Business Without Evangelists: 10 Game Changing Benefits
- 08/28/09 10:58 AM
Consumer “evangelists” are one of the most important components to a businesses’ success. But what do “evangelists” really mean to your business? The following is a list of benefits a evangelist can mean to your business. No matter how well branded your business may be, the lifeblood of your business future is advocacy by consumer evangelists. 10 Benefits of Evangelists Early Adoption: they are the early adopters of your new products and services Legitimize: they legitimize your products and services by using them first Reviews: they almost always provide positive reviews on your products and services Eyes and Ears: they … (0 comments)
facebook: Social Media Workshops at Santa Clara County Association of Realtors: Inner Architect Approved
- 07/30/09 05:36 AM
After a short trial period, Inner Architect is happy to announce our partnership with the Santa Clara County Association of Realtors as workshop facilitators. We will be ongoing facilitators on the subjects of Web 2.0 social media, social media marketing, social networking, blogging, Facebook, Twitter, and Linkedin. Each workshop will run between 2-3 hrs depending upon the subject matter. Workshops are interactive with both powerpoint slides and internet examples. Some exercises will be provided to help attendees begin to implement the concepts being presented. For more information on the classes and our events schedule: Innerarchitect-events
Instructors for the workshops will … (0 comments)
facebook: Santa Clara County Association of Realtors: Inner Architect's Workshop Series
- 07/11/09 06:37 AM
Our workshop at the Santa Clara County Association of Realtors worked well for our attendees and Inner Architect. During the session, we were able to garner enough support and interest, to warrant a new series of workshops. We will be presenting workshops on Facebook for real estate, beginning and intermediate blogging courses, and a special Twitter workshop. For interested Northern California Realtors, stay tuned as more information will be available in the coming weeks. Here is our original post and description of yesterday's workshop by Susan Hanshaw and me. The Santa Clara County Association of Realtors’ education series helps Realtors in … (0 comments)
Can you catch a case of happy? And can this sustain a healthier life? Time Magazine's Alice Park's "The Happiness Effect" explores a fantastic new report by Harvard social scientist Nicholas Christakis and University of San Diego political-science scholar James Fowler. The culmination of a 20 year study produced the following conclusions with world wide impact: ". . . emotions can pass among a network of people up to three degrees of separation away, so your joy may, to … (0 comments)
facebook: New Strain of Koobface Virus Hits Facebook-Again!
- 03/03/09 10:43 AM
Facebook.com I know the Koobface virus oh so well. Having a friend who is a video producer and editor, I often exchanged video clips via Facebook.com with my buddy. We used to trade trailers and enjoy each others critiques of our individual work. No more! Late last year, my “friend” sent me another trailer to review. Thinking nothing of it, I opened the video clip and it happened. My desktop was turned into the dreaded “zombie.” What’s a Zombie? My friend’s Facebook account was hijacked by hackers who sent a Koobface virus via a video clip. Once I clicked open … (2 comments)
facebook: Compete.com's Top 25 Social Networks: A Clue On Where To Start
- 02/10/09 05:17 AM
The following is a list of the top 25 social media “networks” as ranked by traffic (visits per month) in a great retrospective article by Andy Kazeniac of Compete.com “Social Networks: Facebook Takes Over the Top Spot, Twitter Climbs.” This is a retro look at Andy’s original ranking of the Top 25 last year. Note: Twitter came in at #22 on that list–look at them today. Realtors and brokers should look to leverage the power of Linkedin, Twitter, and facebook in building their online presence. Although facebook seems a bit off center, there is no denying the fact that they get … (6 comments)
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their brands, and creating a life time value metric that only comes with long term concerted marketing efforts within the social channels. … (0 comments)
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