how to: 20 Answers to 20 Questions About Social Media
- 06/18/11 01:35 PM
If you are learning and consuming information about social media you understand how it is an ever changing landscape. For that reason, I wrote “20 Questions to Test Your Social Media IQ” as a way to measure your basic knowledge. The following is the answer key to the first post. Please let me know if you feel you have a better answer to the questions. 20 Answers to 20 Questions About Social Media Many people have been credited with coining the phrase Web 2.0 yet one man is most recognized for this phrase and concept- name him. A: Tim O’Reilly of … (6 comments)
how to: Test Your Social Media IQ
- 06/18/11 07:07 AM
What is your social media, social networking, Web 2.0 IQ? If you are selling services or products to anyone under the age of 60 then you need to have at least a cursory understanding of social media. The following test is a simple tool meant to help you gauge your overall knowledge. If you have better questions please leave your questions in the comments. The answers will be forth coming in the next post on social media IQ. If you are unable to answer all of these questions it may be a sign that you could brush up on your knowledge. … (7 comments)
Guest article by Susan Hanshaw Founder & CEO of Inner Architect, Co-Founder BreakingNapaValleyNews.com I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having grown up in the direct marketing industry, I honor the brilliance of those who are developing the tools that are shaping social media today. Yet having participated in a marketing channel that has evolved into a science, I see some steps we need to take to advance social media to … (2 comments)
how to: How To Create a First Time Auto Resonse Direct Message on Twitter
- 09/17/09 04:10 AM
The worst method of messaging on Twitter is the DM aka direct messaging channel. Built as a private messaging channel for people to connect with private information, it has quickly deteriorated into a channel of autoresponder spam messages for MLM, affiliate marketers, and useless junk. The following is the best and most palatable method to utilize autoresponder DM for a first time message to a new follower. Auto Response Direct Messaging Strategy: The Only Way to Do It I received this DM from dave_carpenter a “Success partner for high achievers” whose mission is “Helping people to be the very best they … (3 comments)
how to: The Four Most Important Web 2.0 Tools for Lawyers: Plaintiff Magazine
- 09/15/09 10:20 AM
If you have a friend in the legal profession or you work with attorneys in closing real estate deals, please consider passing this article along to them. Susan and I have been contributors to Plaintiff magazine and The Advocate. Plaintiff is a Silicon Valley based magazine for Plaintiff's attorneys. The Advocate is based in Los Angeles and services the "trial" attorney community. The following pdf file is of our article which appeared in both magazines. It is a beginners look at the 4 most important social media tools, a historical perspective, and one tip for each tool. Help a friend and … (2 comments)
Business is a process of strategies that require next steps and calls to action. It is a process of moving forward. In the malady of economic conditions businesses face today, to not ask for the order or to not create a call to action for your consumers is the first step to complete collapse. Although social media is not about the hard sell in your face sales closing pitch; it does provide companies the space to ask for the order or create a call to action with the right tone and in due time. If … (0 comments)
how to: Houses or Wine: Does Social Media Sell Your Products?
- 09/14/09 03:24 AM
Computer Shopper published this deansguide article 9-11-09 Is there empirical proof that social media sells wine, houses or any other products? Let's examine the wine industry. If you take my experience, as an example, it does sell wine. If you are a Chief Marketing Officer, Wine Tasting Room manager, or anyone tasked with selling wine you may say no to social media. You may have created a Facebook page. You may have registered on Twitter. You may have even established a blog. Yet all of your efforts have fallen flat with a resounding thud! No uptick in sales, no mad … (0 comments)
how to: A "Marketing Gurus" Guidebook to Fame: The 10 Worst Marketing Tips
- 09/14/09 03:16 AM
In “Top 10 worst marketing Tips” Barbara French states “. . . somebody out there is giving lots of companies dubious marketing advice.” Barbara’s list is a combination of real advice and a tongue n cheek look at the marketing consultants who claim to be social media “gurus.” Let’s take a look at Barbara’s list and our thoughts. “Top 10 Worst Marketing Tips” 1. BF: Let’s add 2.0 to that noun dg: Web 2.0 is full of semantics that apply and then there are “marketing gurus” who come up with yet to be coined phrases hoping their semantic entry will … (2 comments)
how to: Twitter Contest For Realtors: Who Can Come Up With the Next #FollowFriday?
- 08/28/09 11:23 AM
Twitter is one of the best lead generation tools in social media networking. One of the best strategies to engae with key consumers and your audience are hastag discussions. The big one is known as #FollowFriday. This event happens every Friday and it allows people to "recognize" and recommend their favorite Twitterers.This event is a great way to build your own follower list, create goodwill, meet new resources, and get your name out for further exposure to the network on Twitter. #TravelTuesday #TravelTuesday is the hospitality, travel, food industry's hashtag event. Every Tuesday I utilize this event to recommend my favorite … (0 comments)
how to: 3 Steps to Growing Business Evangelists: Knock Your Competition Out!
- 08/28/09 11:02 AM
It is one thing to understand the vitally important benefits of consumer evangelists for your business. It is quite another to understand how to give recognition and nourish these business assets. The biggest mistake being made by corporate America is simple: they are not listening or participating in social media. How do you recognize and nourish your consumer evangelists when you are not there (within social networks like blogging, Facebook, Twitter, LinkedIn etc.) to hear them describe their positive experiences with your product? You don’t and as a result companies nationwide are missing an opportunity to grow their businesses and … (0 comments)
Guest post by Inner Architect CEO Susan Hanshaw If there is such a thing as a laboratory for studying how retail businesses are using Twitter, we have a pretty good example. Two months ago Dean and I launched Breaking Napa Valley News, which is part of the Breaking News Network, the brainchild of Domus Consulting Group. The site's content is fully fueled by live, scrolling Twitter feeds from 151 Napa Valley businesses. I comb through the site a couple of times a day, looking for the best of what's happening in Napa Valley to share on our Breaking Napa … (0 comments)
Which social media company: Is funded by venture capital Has yet to turn a profit Has yet to showcase a business model to date Was recently sued for patent infringement Is the target of ever increasing service interruptions Is one of the biggest targets for hackers Is the tool for people to find out about events, as they are happening, all over the world Is the tool for people to use in order “to have a voice in countries where having an opinion can be illegal” Is being adopted by conservative old school mass media sources … (2 comments)
how to: Do You Know How to Write a Blog Article? 10 Blog Writing Tips
- 07/28/09 04:58 AM
The following article appeared on my business self help blog http://deansguide.wordpress.com. It is a short how to guide for beginning bloggers on the importance of how to write a blog article aka post. Web 2.0 was built upon an architecture of participation according to Tim O’Reilly. The pillars of the social media strategies are blogs which provide a writing platform for people willing to take on the challenge. Blog writing, according to usability expert Jakob Nielsen, is really about attracting the attention of a reader through a number of techniques. Whether you are looking for Google bots to crawl your new … (4 comments)
how to: 3 Reasons to Not Use Auto Responder Direct Messages on Twitter
- 07/23/09 10:34 AM
One of the most critical mistakes a person can make when using social media for marketing is to utilize an auto responder to deliver generic direct messages to their new followers on Twitter. Some people attempt to hide the fact that the DM they send is a batch message by making it generic. Others make no pretense and send a message, meant for thousands of drone followers, that is a blatant sales pitch and attempted call to action. Due to the inability for the vast majority of Twitter users to utilize auto response tools correctly, consider ditching the idea altogether before … (4 comments)
how to: Worst Social Media Mistakes #24: Twitter Auto Respond Direct Messages
- 07/22/09 04:52 AM
One of the most inexplicably stupid mistakes a person can make when using social media for marketing is to utilize an auto responder to deliver generic direct messages to their new followers on Twitter. Some people attempt to hide the fact that the DM they send is a batch message by making it generic. Others make no pretense and send a message, meant for thousands of drone followers, that is a blatant sales pitch and attempted call to action. Due to the inability for the vast majority of Twitter users to utilize auto response tools correctly, consider ditching the idea altogether … (0 comments)
One of the most challenging aspects to blogging is knowing what to write and how to present the material. Many entrepreneurs, small businesses, and even large corporations do not fully leverage their own expertise as a source of content for their blogs. Why do people get sidetracked? The following is a step by step process that will help provide a beginning blogging plan developed by Susan Hanshaw CEO Inner Architect social media strategy firm and Dean Guadagni Business Director Inner Architect. 1. Blogging Purpose What type of blog do you want to write? … (2 comments)
how to: Twitter Strategies for Realtors: Create Hashtag Discussion Groups
- 07/11/09 06:53 AM
Realtors are beginning to use Twitter strategies to create exposure for listings, open houses, REO sales, foreclosure news, and industry related developments Yet, one of the biggest mistakes that Realtors continue to make on Twitter is to “spam” the network with hard sell tweets about their products, services, listings, and information exclusively promotional in nature. This type of low signal high noise ratio in messaging leads to audience indifference, low priority, and a less than open level of communication between the Realtor and their intended target audience. Twitter Hashtag Categories Hashtags (#tag) allow Twitterers to create categories, groups, or … (3 comments)
how to: Twitter Strategies for Breaking News: 1st Live Twitter Fed Site
- 07/11/09 06:42 AM
BreakingNapaValleyNews.com The Domus Breaking News Project is a revolutionary platform that aggregates live Twitter feeds then scrolls them onto sites built to showcase metro areas, suburbs, or particular niches. Today we at Inner Architect are proud to announce the launch of BreakingNapaValleyNews.com. BreakingNapaValleyNews.com: What’s Different? The structure of the site is revolutionary: live Twitter feeds streamed onto the page in real time with a scrolling mechanism for easy reading. BreakingNapaValleyNews.com: Categories Local News: local news on the Valley Wineries: more than 50 wineries and growing Dining: fantastic restaurants, chefs, and foodies Hotels/Resorts: deals, news, and specials Touring/Events: events, limosine … (0 comments)
how to: Chris Brogan's Twitter Case Study: Can You Apply This To Your Business?
- 03/18/09 04:44 AM
A Twitter case study in how you can use social media can begin with a very simple question: how can apply each social network to my business needs? Chris Brogan is one of the "superstars" of social media--right now. The following post is an example of the questions Chris raises in his everyday business, with his clients, and within the blogosphere. I decided to take the same approach and I have added my two cents on how a business with synergy to the Hotel industry could utilize Twitter:
Courtesy Albert Einstein Wikiquote King of Observation Chris Brogan’s latest post … (0 comments)
how to: Twitter Case Study: Strategy Can Hurt Your Brand
- 03/05/09 05:13 AM
“We’re here primarily to listen, to learn, to engage with the Twitter community and, occasionally, to share information about our company and services.”–Wachovia Bank The Wachovia bank bio on Twitter explains their strategy in using Twitter. Unfortunately they seem to be stuck in the same misunderstanding that many companies have wandered into blindly: they are missing their greatest opportunity to connect. Wachovia’s Misunderstood Strategy: According to Wachovia they are on Twitter to: Listen Learn Engage with the Twitter community Occasionally share information on their company and services Bio: Problematic Listening, learning and engaging are exactly what works on Twitter. … (0 comments)
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
If you are learning and consuming information about social media you understand how it is an ever changing landscape. For that reason, I wrote “20 Questions to Test Your Social Media IQ” as a way to measure your basic knowledge. The following is the answer key to the first post. Please let me know if you feel you have a better answer to the questions.
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