One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced R-F-M analysis can only begin when you build a list. Considering the fact that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-p
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04/24/2010
Hashtag events on Twitter like #FollowFriday and niche hashtag events have provided participants with exposure, viral marketing power, new followers, and recognition. The next step in hashtags should be the creation of an event I will name #FacebookFri. Inner Architect and deansguide will announc
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04/15/2010
The following is a guest post from Inner Architect CEO Susan Hanshaw. Susan has a background that includes a successful C-level career in the direct marketing industry, working with clients like Bank of America and Victoria Secret, list building, database management, database appends, segmentatio
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04/05/2010
Twitter lists are an important strategic tool that allows users to completely leverage the power of the most influential lead generating social network available today. The following is an outline of one of my Twitter list strategies. Twitter List Strategy: Monitor Prerequisite: In the Monitor st
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04/05/2010
The following article on my deansguide blog has received 150 views, uncountable viral views, and some timely comments. Are you doing this to help your business? Creating a viral marketing army on Twitter, of people willing to RT your links and talk about your business, can be done in a number of
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04/03/2010
A new study by Chadwick Martin Bailey, a Honomichl Top 50 ranked, custom market research and consulting firm has found that consumers engaged and participating in social networks are more likely to buy and recommend products by a brand they follow or fan. The implications are enormous for huge co
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03/26/2010
The following is a simple but effective way to begin to learn about social media, Web 2.0, and the changes that our world of communications is undergoing. The fine folks at GuestPulse.com created a wonderful slideshow that will give you over 100 terms with definitions. Guest Pulse Social Media We
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03/14/2010
Realtors have the opportunity to stop using the old traditional sales and marketing channels of printed want ads, magazines, and other antiquated forms of lead generation and prospecting. Yet the vast majority still do not have a Facebook page (fan), Twitter presence, or a blog. Don’t worry your
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03/06/2010
Here is not a new toy but an effective Twitter toy in your quest to find information and move information forward. Favotter is a social bookmarking service based on Twitter “Favorites.” This service allows you to make recommendations as well as house important information for research purposes.
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02/28/2010
Who is Dave Winer? Dave Winer is an expert technologist and one of the most important blogging Web 2.0 pioneers in history. He is also the man who takes on Google in “Google did something seriously wrong” a scathing report on Google’s rollout of Buzz and subsequent privacy breach. The following a
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02/20/2010
