real estate marketing: What moves the needle in real estate SEO for 2023? - 01/28/23 10:47 AM
What are the biggest changes in real estate search engine optimization for 2023?The only thing consistent in the SEO world is change and we have seen some major changes in the last 12 months. Google published ten "named" algorithm updates in 2022 (which are very significant and can take months to roll out fully) and hundreds of smaller updates throughout 2022 -- all of which had an impact on search rankings in some way.
Many websites saw their traffic get devastated by the Helpful Content & Link Spam update which just finished rolling out on January 12th of 2023. Even websites under … (3 comments)

real estate marketing: The Best Digital Marketing Strategy for Real Estate in 2022 - 01/28/22 04:08 PM
Digital marketing is becoming more and more popular as traditional advertising loses its effectiveness in real estate lead generation.
There are many online marketing options available to REALTORS in 2022, so how does one choose where to invest their time, energy, and money?
Local digital marketing is the way to go!The biggest shift in online advertising within the real estate industry has been Local SEO and Localized paid ads.  It has been said for decades....real estate is local. 
Local SEO is the ability to show up in search results where Google has determined the user is looking for a local service provider such as … (1 comments)

real estate marketing: Is Hiring a Real Estate Coach Worth It? - 09/24/20 01:31 PM
Have you hit a plateau in your business growth? Attempting to re-structure your business plan? Are you stressing out? Are you continuing to grow your database and develop better and closer relationships? Are you new to the industry? 
If you’ve answered yes to any of these questions, a real estate coach may be just what the doctor ordered.  Whether you're new to the real estate game, or a seasoned expert, there are myriad factors to look for a mentor or objective expertise.
 
Some remain doubtful of real estate's heavy-hitting coaches and their dedicated following.  A very large percentage of Realtors report using a … (0 comments)