videomarketing: YouTube Thursdays - Opportunities Abound
- 03/24/22 09:21 AM
YouTube Thursdays - March 24th, 2022
Nearly every week, we find an opportunity to promote our niche in a subtle and gentle manner Especially, if like us, you're listing-light this year because much your SOI is hesitate to make a move.
Perfect tie-ins work to remind folks what we're about, and more importantly, remind them we're here if, and when, they need us.
For example, March 30th is National Take a Walk in the Park Day. Naturally, it's a perfect match to our Nature As Neighbors niche, but it would likely work for many of you. After all, most cities and suburbs are also … (28 comments)
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videomarketing: YouTube Thursdays - Rural Lifestyle Playdays - Meet Forrest Jump!
- 01/19/22 04:07 PM
YouTube Thursdays - January 20, 2022
We've been preparing for an appointment to preview a riverfront property today. Therefore video marketing for our rural homes and lifestyles niche takes a back burner this week. In the meantime, we thought it might be fun to show a bit of our "everyday" rural lifestyle. Believe me, it's not always work around here.
Forget Forrest Gump, Meet Forrest Jump
Forrest has a favorite move. We think he's always jumping for joy. He also does anything he can to lure Finnegan into play-time. Finnegan, who thinks he's the mature one at almost two, tries to ignore him, but … (36 comments)
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videomarketing: YouTube Thursdays Blursday - It's Saturday!
- 05/14/21 06:05 AM
YouTube Thursdays for May 13, 2021
We do have a pretty good excuse for our absence on Thursday. Finnegan had surgery Wednesday afternoon. The poor guy was confused from anesthesia ( and pain medication ) and wondered why he was wearing an inflatable collar around his neck.
Naturally, 11-week-old Forrest was upset and worried about his best buddy too. Poor Finnegan couldn't relax and whimpered non-stop throughout the night. Bernie and I took turns laying on the floor next to him, but it didn't help much.
Thursday is kind of a blur, but we did manage to do some light gardening and keep the … (22 comments)
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videomarketing: YouTube Thursdays - Neighborhoods in Bonita Springs, FL
- 03/24/21 07:54 AM
YouTube Thursdays - Neighborhoods (and life) in Bonita Springs, Florida
April 15, 2021
We are happy to have discovered Chris Griffith, thanks to Michael Jacobs. Chris was looking for YouTube groups in Active Rain, and Michael sent us her information. Please subscribe to her YouTube channel, Chris has a large library of videos you'll find at, Life in Bonita Springs by The Griffith Group.
In this video, Chris takes us on a tour of the Sterling Oaks Community Nature Preserve that is a wonderful ammenity for … (22 comments)
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videomarketing: YouTube Thursdays - We Could All Use Some Laughs
- 10/08/20 07:27 AM
YouTube Thursdays - Laughter is Good for the Soul
We are so happy to discover this funny video from Francine Viola. Francine is not only a great real estate professional in Olympia, Washington, she also has a great sense of humor and comedic timing.
Due to the wildfire smoke we experienced in the Pacific Northwest in September, Francine couldn't produce her weekly video. Rather than skip a week of content, she capitalized on what many of us have felt in 2020 - what next?
I (Debb) can relate to her chart regarding the wearing of bras and sweat pants. Hahahaha. Francine gives us a glimpse of the "day in the … (41 comments)
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videomarketing: YouTube Thursdays - The Power of Purple ( Bars )
- 08/06/20 08:51 AM
YouTube Thursdays
The week's Andrew Mooers YouTube Thursdays post is filled with great information. The Purple Bars On Your Video Channel Analytics. Therefore, we decided to feature it today. We think it's that important.
To quickly summarize, Andy explains what those purple bars mean on your YouTube Channel and how you can use them to work for you. For example, uploading your new videos to cooincide with your audiences best viewing times. Understanding your video channel analytics ( those purple bars) will help you figure it out.
B-Roll (Supplemental and generic video footage to use for producing a variety of videos)
We think this is a … (35 comments)
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videomarketing: YouTube Thursdays - Video Stories of Love, Inspiration, and Soul
- 07/23/20 08:07 AM
YouTube Thursdays - Stories of Love, Inspiration, and Soul!
A recent post about different branding perspectives from Ron and Alexandra Seigel, really inspired us. Therefore. we are considering the varying viewpoints to tell our own brand stories as illustrated in their post. This is still a work in progress, however, we wanted to share what we have to date.
Love - Passion for the environment, beautiful surroundings, and how Nature heals.
Inspiration - Nature's healing can happen at home too through gardening, soothing vistas, and reflective spots created throughout the landscape.
Soul - Connecting people to properties that bring them pleasure and rejuvenation.
Once we are crystal clear that we have identified these … (25 comments)
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videomarketing: YouTube Thursdays - Taking Advantage of Video Playlists
- 05/13/20 09:55 AM
YouTube Thursdays - Video Playlists
Today, we're happy to highight AR member, Joe Manausa. Joe recently wrote a helpful post about embedding a playlist, instead of just a video, into your blog posts. The goal, of course, is to get viewers watching more of your videos. It's a great idea, and here is his tutorial.
However, unlike Joe, I (Debb) use the video embed option. It's the button between the add photo and special character options. It's quick and easy.
However, when using Classy Nemisis embed generator to get rid of outside video suggestions at the end of this four video playlist - it didn't work. I'll keep … (31 comments)
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videomarketing: YouTube Thursdays - Strike While the Iron is Hot
- 05/06/20 03:01 PM
YouTube Thursday - There's No Better Time Than Now
Transport People Through Videos
The Maine Man, Andrew Mooers | 207.532.6573 has been a video making machine for years. His online library is extensive and they work, effectively luring in relocation buyers to his special piece of Paradise.
Andy is passionate about the Northern Maine lifestyle and knows the ins and outs of the communities he serves. Plus, he uses some pretty tempting bait - low cost real estate, four distinct seasons, and gorgeous natural settings.
Recently, he wrote a post about the current need to offer clients ( and prospective clients) a stellar on-line experience. There are no masks or gloves required to sit … (63 comments)
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videomarketing: YouTube Thursdays - IGTV Done Right
- 04/30/20 09:01 AM
YouTube Thursdays - April 30, 2020
IGTV
Active Rain member, Elisa Uribe Realtor #01427070, caught our attention last week when she mentioned her IGTV series, "The Human Side of Real Estate." Elisa uploads a video each week, and they are entertaining and/or informative.
For example, we watched an informative video about forgiveness and forbearance, in terms of loans. A timely topic too, considering what some homeowners are facing due to financial changes due to the current shutdown.
We really enjoyed watching a video of Elisa in her backyard picking mint. She tells us some of the mint with go in her coffee and tea, some in a mojito, and some … (28 comments)
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videomarketing: YouTube Thursdays - Video Niche Matches Made in Heaven
- 04/22/20 03:24 PM
YouTube Thursdays
We always look ahead for natural ways to connect with our client base, or attract more like-minded viewers. When we find an opportunity that resonates with our niche(s), it's an excellent use of time and resources. For example, Earth Day is a great match for our brand and personal philosophies.
The first video for Earth Day 2020, was sent out yesterday, and we included it in a post written on our website, Nature As Neighbors. We also posted it to Facebook, and were delighted when a couple of followers asked how to share it on their own timeline. We then posted a link from YouTube and thanked them for … (54 comments)
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videomarketing: YouTube Thursdays - What Is Your Marketing Message?
- 04/15/20 04:30 PM
YouTube Thursdays - Marketing Message for a Unique Time
YouTube Thursdays
Right now, most of our marketing messages to clients and prospects echoes our primary belief, that life is better surrounded by nature. The only clients who get real estate specific information are … (54 comments)
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videomarketing: YouTube Thursdays - The Beauty of Evergreens ( As in, Videos)
- 04/09/20 08:01 AM
Evergreen Videos - The Workhorses of Your Video Library
Evergreen videos are the backbone of our video marketing libraries. Not only do they work year round, at viewers convenience, but you can reuse them again and again.
Case in point, these videos we produced tie-in well with the month of April.
The first one echoes the theme of April's rabbits and egg decorating, and egg hunts. It was produced in April of 2018.
This one represents a positive spin on our April (Spring) showers in the Pacific Northwest. It was also produced in 2018.
We produced this video last month, but it certainly works for the month of … (47 comments)
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videomarketing: YouTube Thursdays - AnOpportunity for Learning
- 03/26/20 11:17 AM
YouTube Thursdays - Take Time to Practice and Learn
Many of you have mentioned a lack of time as the reason for not utilizing video marketing. We completely understand, it does take time. Perhaps now, when many of us are on orders to stay home, there is finally some extra time to learn and practice.
This week, I (Debb) have been experimenting with the camera settings on my new iPhone 11 Pro Max. It's pretty intuitive, but to utilize it optimally will take time. I've been watching YouTube videos, experimenting, and practicing.
For example, I learned, after the fact, that picture quality is compromised when … (34 comments)
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videomarketing: YouTube Thursdays - The Spring Housing Market in the Air(waves)
- 03/11/20 11:08 AM
The Spring Real Estate Market is heating up.
What are you doing for your spring marketing campaign? We decided to have a little fun with our Nature As Neighbors theme. Taking a cue from our own backyard, it's obvious the critters are prepping for a new home too. Here are a couple of videos in our Spring Market series.
Time for a new nest?
Looking for a new place to share with your honey?
These videos are short enough to be shared on social media and an in an email marketing blast. We'll send them out to our SOI in two week intervals. We'll also follow-up with a mailing highlighting … (23 comments)
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videomarketing: YouTube Thursdays - Do you Doodly?
- 03/05/20 06:49 AM
YouTube Thursdays - Doodly do?
This week, Toby Barnett asked for feedback for this whiteboard animation video created in an online software program called, Doodly. While interesting, we're not sure if we'd use it enough to justify the cost. The best price we found was for the standard plan, paid annually, was $240.
The other drawback ( no pun intended) that comes to mind is concern as to whether these types of videos build a connection with the audience to a brand, and/or agent personality. Admittedly, we may be missing something.
Animated Videos may be a good way to mix it up.
Do you see value in using these types of videos to … (42 comments)
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videomarketing: YouTube Thursdays - Showing Some Love
- 02/12/20 11:01 AM
YouTube Thursdays for 2/13/2020 - Showing Some Love
Valentine's Day is tomorrow. Let's show some love to our fellow Rainers and do some YouTube subscribing.
Mutual subscribing is a good way to add more clout to your YouTube Channel. The more subscribers the better.
It also helps to watch a video - from start to finish, like it, and leave a comment. The more we help each other's YouTube Channels, the better our marketing efforts will pay off.
Today's featured videos from the week!This week, we chose a few videos that we thought were especially fun or memorable. First Georgie Hunter takes us on a quick sensory … (31 comments)
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videomarketing: YouTube Thursdays - The Real Deal
- 02/06/20 08:12 AM
YouTube Thursdays - Keeping in Real
Debbie Reynolds is missed in Active Rain. She is a warm and friendly, comfortable in her own skin, and the real deal. What you see is what you get. Debbie was one of the few agents who really jumped into video marketing with zest. We always enjoyed her videos showcasing her local market, Clarksville, Tennessee.
This video, produced by Debbie in 2012, has over 16 thousand views. Impressive numbers. The best part, it's still relevant. The only thing missing was Debbie's Branding at the end.
Debbie's warm and friendly personality is on display in this video tour of a … (55 comments)
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videomarketing: YouTube Thursdays - Aligning with the Mindset of your Target Client
- 01/30/20 07:56 AM
Community Videos - Thinking Like Your Target Client
First things first. Put yourself in the mindset of your target client.
What's important to your target clients? These are the topics you'll want to explore as you create a video library about your community. Local videos are going to establish you as the area expert as you introduce viewers to interesting sights, places, and people in your community.
They'll find the videos if you take the time to do the initial research, produce them using the basics of good video production, and title, tag, and promote them properly.
Aligning Your Videos to Your Clients
Today, let's explore the idea of … (33 comments)
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videomarketing: YouTube Thursdays - You Should Feel Proud to Wear a Niche
- 01/16/20 08:36 AM
YouTube Thursdays - The Importance of Wearing Your Niche with Pride
In our opinion, establishing your niche-dom(s) in real estate is a must right now. If you already have one or two, great. If not, we suggest you call our Branding Gurus and Marketing Experts, Ron and Alexandra Seigel.
The process they utilize is complex, and it's based upon you - your passions, preferences, strengths, and values. Naturally, they also do a pretty thorough evaluation of the marketplace too. Sound easy? It's not, trust us.
Once you have established a niche, you'll feel much more confident. Confidence is attractive and helps you connect easier … (40 comments)
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YouTube Thursdays - March 24th, 2022 
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