youtube thursdays: YouTube Thursdays - The Art of the Interview Video - 05/17/18 10:02 AM
You Tube Thursdays - The Art of the Interview
 
 
Interview videos allow you to promote others in your community - and it's a natural form of networking. Showcasing local businesses, educators, and community leaders is a smart way to build visibility - for them, and you.  Plus it builds good will. 

Naturally, you don’t want to blindside someone. Stop by, or phone, in advance, and explain what you want to do. Schedule a good time to conduct the interview. 
 
Here’s are ten tips based on my ( Debb here) years as a TV/Radio broadcaster.
 
1. Don't forget the basics! 
Good lighting, good audio, good camera techniques, and … (43 comments)

youtube thursdays: YouTube Thursday - Why do How-To Videos? - 05/03/18 04:43 PM
Lifestyle Listing Videos - It’s a wrap!  We hope you will consider incorporating lifestyle videos into your listing presentations. It’s a great tool to help buyers better connect with properties. Last week, we showed you the rough draft without all the final pieces. Unfortunately, our professional photographer is having tech issues and we don’t have the final drone video as of of late today. We’ll share it once we get it finished. 
This week, YouTube Thursdays changes the focus to “How-to Videos.” As with all video marketing, it’s important to first consider your target demographic(s). Is it a topic that matches your … (34 comments)

youtube thursdays: YouTube Thursdays - The Meat and Potatoes of your Video Library - 03/28/18 03:53 PM
YouTube Thursdays - Community Videos! 
 
 
Last week, we featured an example of a neighborhood video with a reusable (generic-agent) open and close. It makes it easier to produce a series of neighborhood videos without the need for an on-camera stand up for each one. 
 
This week, YouTube Thursdays focuses the lens on Community videos.
 
These should be the meat and potatoes of your video library. Instead of featuring the areas where people buy a particular home, these videos showcase the charm of the downtown scene or shopping area, what’s happening in the area, year-round festivals and community gatherings, not to mention, specialty videos like a featured business, ice-cream … (36 comments)

youtube thursdays: YouTube Thursdays - Neighborhood Tours - Making it Easier - 03/22/18 02:51 PM
Last week, we promised a generic introduction - and outro example for neighborhood videos. After all, videos take time to do well, but why not streamline the process whenever we can? While we may wait until the weather improves before doing our final generic neighborhoods introduction, we think this one works fine for now.  
Before we show you our examples, here are some things to keep in mind for "all" of your videos. See you think we managed to incorporate those in our two examples.
 
1.  Be yourself. There is nobody quite like you - take advantage of it. 
2.  As you produce more and more … (37 comments)

youtube thursdays: YouTube Thursdays - Community Neighborhoods - Create a Template - 03/15/18 04:24 PM
YouTube Thursdays - Create a Template 
                                              
We're focusing the next video series on building a library of community videos to help brand you as the local expert. However, if we're selling real estate full-time, we don't necessarily have the hours available to produce a variety of great videos each week. Therefore today, let's focus on a template or formula you can use for your area neighborhoods. 
 

Naturally, it would be wonderful if you're comfortable enough on-camera to produce a standard open. … (39 comments)

youtube thursdays: YouTube Thursdays - Branding YOU as the Local Expert - 03/08/18 11:06 AM
YouTube Thursdays - 
 
Be sure to Subscribe to our group - 
 
 
Do you have the pulse of your community niche(s)?  You should.  Video is a great vessel for owning a marketplace. Schools, major employers, restaurants, parks, neighborhoods, businesses, and people come to life via videos. 
The benefits of Community Video Marketing : 
 
Buyers: People find you because of your library of videos introducing them to the communities, neighborhoods, businesses and people in your market.  Who can compete with the true community expert?  Exactly. 
 
Sellers: Potential sellers also want the local expert selling their property. If you’re the one who brings the community and neighborhoods to life, they’ll find … (37 comments)

youtube thursdays: YouTube Thursdays - Introductory Videos - It's a Wrap! - 02/22/18 08:29 AM
YouTube Thursdays - It's a wrap! 
 
Unfortunately, weather issues have delayed our shooting schedule for our own introductory video.  Therefore, we'll have to share it with you at a later date. If you have yours completed, please feel free it share it with us in the comments below.
 
Today, we have some final thoughts before moving on to the next video you need in your YouTube library. If you're still hesitate to create an Introductory video, ask yourself why. The  most common objections we keep hearing are shyness, lack of skills, lack of time, etc.
 
If you're still working at it, here are links to the previous YouTube … (24 comments)

youtube thursdays: YouTube Thursdays - Editing Phobia? Here's an Option for You - 02/15/18 02:56 PM
YouTube Thursdays - Introductory Videos 
 
     
 
By now, we hope you have been shooting your video for your Introductory videos. For those of you who are on board, there are many online tutorials on YouTube to help you get comfortable with a variety of editing software programs - for Macs, and PCs, as well as smartphones. We encourage you to dive in and start learning. 
 
For those of you who don’t have the time to learn the basics of video editing, there is an acceptable solution for you. It’s even fun. Online video creation platforms such as  Animoto, Magisto, kizoa, and many … (23 comments)

youtube thursdays: YouTube Thursdays - Introductory Video - Inspiration and Authenticity - 02/08/18 08:21 AM
Today, YouTube Thursdays looks for some inspiration to help those of you who are working on an Introductory, or About Me, video.

Here's some tough love before we continue today. If you aren't going to utilize the basic principles to produce a good video - the right equipment - a storyboard - good lighting - and basic editing, it's probably best to hire a professional. You might be surprised at how affordable it is too. The ROI should be pretty high, considering how many ways you'll be able to use the video. Those of you who work in an office with multiple agents might want to suggest hiring a … (24 comments)

youtube thursdays: YouTube Thursdays - Tips for Your On-Camera Video Scenes - 02/01/18 11:44 AM
YouTube Thursdays -               
                                                       Press to Join Group
Introductory Video - Time to Think About Your On-Camera Appearance
Hopefully, you've got the basic equipment by now, and committed to your video style. Your storyboard is done, and now you're scoping out the best location to shoot your on-camera cut-ins ( think best lighting). It is also important to do some practice in front of the camera. Test various lighting, test your audio … (45 comments)

youtube thursdays: YouTube Thursdays - Looking Better with Good Lighting - 01/25/18 08:09 AM
Lights, camera, action!

We think there's a reason lights come first in the aforementioned phrase. In our opinion, poor lighting can quickly turn off potential viewers. Plus, poor lighting can age us. Argh! 
Let's face it though, we don't have time to become cinematographic whiz kids, our first job is real estate. Therefore, I'm assuming you don't have a variety of reflectors, screens, and lighting gear at your disposal. However, you can still follow a few basic steps to ensure the best lighting possible.
As we move into planning the actual camera shots for your Introductory Video, first, let's determine where you plan to shoot your on-camera … (32 comments)

youtube thursdays: YouTube Thursdays - And the best video camera is.... - 05/05/16 01:20 AM
How to Choose the Best Camera for Video
The best video camera for shooting video is the one you're going to use. When I first started doing videos, my camera was a Canon Vixia Camcorder. It did the job and was pretty easy to use, but I wanted to take another step up in quality. Therefore, after a lot of research I chose the Canon EOS 70D. The reviews suggest it shoots some of the best quality video for a camera in its price range ( about $1200, although I also purchased a wide-angle lens for around $800). Plus, it's the camera … (33 comments)

youtube thursdays: YouTube Thursdays - Let your Videos do the Talking... - 03/31/16 12:34 AM
A Video is worth...
If a picture is worth a 1,000 words, imagine the power of a video. Video can transport viewers from across the miles to experience the sights and sounds of a particular location. It's a great way to evoke emotions and create connections. 
The destination setting and lifestyle is the luxury factor for one of our latest ViewHome™ listings. It's tough to capture it in photos alone. Certainly the dramatic view, on a river with a private waterfall, looks beautiful in the photo, but you can't really get a sense of being there. 
We think the video brings it to life. 
(19 comments)

youtube thursdays: YouTube Thursday - Does Your Brand Shine with Quality? - 01/28/16 03:21 AM
YouTube Thursday - Quality Shines
In our opinion, you've got to look at your videos with a critical eye. Do they send the right message to your potential client? For example, we're rebranding all of our videos - not an easy task, but necessary. Our new logo will be an information slide for most of our videos. However, recently we noticed a problem.You can easily see the difference in these two examples.  The larger the playback mode the more the blur. It's really noticeable in full-screen viewing. A blurry logo is not acceptable.  
 
 
Notice the difference in the quality of the logo jpg in this second video.
 
By … (10 comments)

youtube thursdays: YouTube Thursdays - Use Video to become the Voice of Your Community - 11/19/15 05:56 AM
Videos can Help Position You as the Market Expert - YouTube Thursdays for November 19,2015
My friend Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 reminds me how important video can be for REALTORS®. Imagine being the voice of your community. You bring a market to life and share local parks and trails, events, people, and yes, even important news. 
In my opinion, Gayle has a done a great job with these 2 videos. They aren't perfect, but it doesn't matter. She is doing a great job sharing important news with residents who live in the Fishhawk Lake area, and it gives all of us all a better … (25 comments)

youtube thursdays: YouTube Thursdays - You have a video library - now what? - 10/14/15 11:41 PM
How to best present your video marketing.

Charlie Dresen  is my video hero - I've said it time and time again. Today, I typed in Steamboat's My Home, the name of his YouTube Channel, to find his most recent videos. However, the link led me to his video rich website, not his YouTube Channel. What a treat! 
He has organized his videos in an easy to find, easy to digest format. He has a video listings section, areas to live in Steamboat, a lifestyle guide, properties he has sold, a video blog, and why you should hire him. It's perfect. Here's a link - I think you'll enjoy … (34 comments)

youtube thursdays: YouTube Thursdays - Vimeo Thursdays? - 10/07/15 11:39 PM
Where is the best home for your videos?
Earlier this week, my favorite couple from the Q,  John McCormack and Debbie contacted me to ask some questions regarding their YouTube account. Specifically, why one of my YouTube videos counts down and appears to notify the viewer of an upcoming video (also mine)? They are frustrated because other videos are automatically featured at the end of theirs. 
In this case, I think they may be watching videos of mine in a playlist. The autoplay loads the next video in the series immediately. It's better than a competitors video, but in my opinion, it would be better if the … (38 comments)

youtube thursdays: YouTube Thursdays - Introductory Videos 2015 - 07/30/15 04:04 AM
Introductory Videos 2015 - YouTube Thursdays 
You know I’ve written about them before, and even won an Active Rain contest in 2011 for my submission of an introductory video. Honestly, looking at the video now, it's no longer relevant. Nor, in my opinion, is it interesting enough to hold a viewer's attention. In fact, it darn near embarrasses me. Ha. Therefore, I’ve been looking around for new ideas. 
First of all, I want this video to immediately grab the attention of potential viewers. It needs to be entertaining, informative, relatable ( to like-minded potential clients), and short! The last thing most of us want to look … (40 comments)

youtube thursdays: YouTube Thursdays - Hyped about Hyperlapse from Instagram - 06/17/15 03:09 AM
YouTube Thursdays - Hyped about Hyperlapse 
 ( Note: I was so excited to share this with you, I jumped the gun. This marks the first Wednesday for a YouTube Thursdays Post. ;) ) 
You may remember my curiosity about Hyperlapse in a previous post. “Step up your Video Game - Hyperlapse from Instagram.” Business and life has kept me from exploring it further until today. The free app gives us the ability to speed up scenes (time lapse) and the stabilization capabilities are said to rival that $15 thousand dollar video equipment. 
This example is especially impressive because I was running while shooting video from … (19 comments)

youtube thursdays: YouTube Thursdays - Vimeo or YouTube for Real Estate Marketing? - 06/11/15 01:47 AM
YouTube Thursdays - Vimeo or YouTube for Real Estate?
 
There is a lot of discussion about Vimeo. Rightfully so, paid accounts on Vimeo allow subscribers to feature beautifully smooth and clean looking videos without any clutter. It’s a supportive community of professionals and caters to niche topics. 
If you want videos for business support or content pages, Vimeo is a great choice. In my opinion, real estate agents in the luxury niche should use Vimeo almost exclusively. However, YouTube is still a great platform and a good place to start your video marketing efforts.
 
Here are the basic differences: 
 
Viewers Per Month 
 
Vimeo - Approximately 100 … (24 comments)

 
Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) Ambassador large

Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA

Camas, WA

More about me…

ViewHomes of Clark County - Nature As Neighbors

Address: 3200 SE 164th Avenue, Suite 301, Vancouver, WA, 98683

Office: (360) 608-4900

Mobile: (360) 608-4900

Email Me

Debb Janes and Bernie Stea have been a real estate team for over a decade in Clark County, WA, where they specialize in ViewHomes™, family estates, multi-generational living, and homes with large lots or acreage.


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