Sales & Marketing Strategies for Real Estate

Real Estate Broker/Owner - Fisher & Company, P.A., Marketing & Creative Strategists
Business really is like a football game. Every day you have to show up with your game face on, your play book open, and be dressed and ready to play. However, showing up isn't enough. You have to get into the red zone, and then be effective once you're there.
A Builder has his own site agents covering his model homes daily.  They are employees of the Builder, and work exclusively for him.  The Builder has a full sales and marketing department, and they are doing their own advertising to attract potential home buyers out to their model homes and commun...
  You Be the Judge: Should This Real Estate Agent Be Paid?    The Case Before the Court: A “For Sale By Owner” seller spent time and money advertising his property, holding  open houses, and doing everything he could think of to attract a buyer to his property.   Several area real estate agents s...
Whether you are a first-time homebuyer, or a seasoned "pro" at buying and trading up to that next dream home, with all of the new governmental regulations and requirements placed on mortgage lenders, every home shopper will benefit by knowing not only how much of a mortgage the lender can provide...
I read a featured blog post from Mesa, Arizona Real Estate Broker, Teri  Ellis this morning regarding another agent's request for her to list and market a home that sounded as though the other agent and the sellers were involved in a "buy and bail" plan. For those of you unfamiliar with the term ...
This morning a local television station in North Florida aired a story about one of their employees having a bad experience searching for a rental property on Craig's List, the premier go-to on-line web-site that gives the term "searching the classifieds" an entirely new meaning. Reportedly, an e...
As I was sitting in my office a fortnight ago it came to me that for two years I have been working virtually seven days a week.  When I say seven days a week I am not speaking part-time or casual drop-ins to the office but actually spending hours on end consumed with work on the behalf of my clie...
  Ah, technology. How did we ever manage before the internet and the ability to email?  This is an email I received earlier this morning from another agent, an agent whom I don't know.  The message pertains to my attempts over the past three months to hold a weekly all agent caravan in our marke...
  Up to $23,000 Waiting for First-Time Home Buyers But Buyers Must Act Fast!   Many first-time homebuyers are unaware that in addition to the $8,000 Federal tax credit Duval County, Florida  (Jacksonville, Florida) is offering first-time homebuyers up to $15,000 (fifteen thousand dollars) as a “f...
This is NOT a foreclosure or Short Sale. This is an IMMACULATE, well-cared for home priced for a Summer Sale! Call TODAY to see this beautiful home. At this price . . . it won't last long. Call Deborah Fisher, Broker/Owner, Fisher & Company, P.A. 904.545.5204
Reduced by $25,000! Sellers Said “PRICE IT TO SELL TODAY!” Meticulously Maintained Home Inside & Out!   This One is NOT a “Fixer-Upper”   Sellers Will Consider Paying Buyer’s Closing Costs with an Acceptable Offer.   Excellent, Highly Desirable Mandarin Location!     THIS IS NOT A SHORT SALE! (Be...

Deborah Fisher

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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