real estate: True Realtor Stories - You Be the Judge: Should The Builder Pay Either of These Real Estate Agents? - 02/06/10 05:45 AM
A Builder has his own site agents covering his model homes daily.  They are employees of the Builder, and work exclusively for him.  The Builder has a full sales and marketing department, and they are doing their own advertising to attract potential home buyers out to their model homes and communities.
The Builder co-ops with Realtors at 3%, and it's well-known in the community that the Builder is willing to work with Realtors.  He sends them Inventory sheets weekly so that they will know which homes are available for "quick-move-in" should they have a customer who needs something sooner rather than … (9 comments)

real estate: How NOT to Let YOUR Dream Home Be STOLEN OUT From Beneath You! - 08/12/09 02:52 PM
Whether you are a first-time homebuyer, or a seasoned "pro" at buying and trading up to that next dream home, with all of the new governmental regulations and requirements placed on mortgage lenders, every home shopper will benefit by knowing not only how much of a mortgage the lender can provide them, but as a buyer you'll benefit by having an inside track to ironing out the maze of required paperwork before you find that dream home.  To do otherwise greatly increases the chances of someone else STEALING YOUR DREAM HOME right out from underneath you! 
While it may still be a … (1 comments)

real estate: Why the "Buy and Bail" Real Estate Scheme Is In Effect - 08/05/09 06:04 AM
I read a featured blog post from Mesa, Arizona Real Estate Broker, Teri  Ellis this morning regarding another agent's request for her to list and market a home that sounded as though the other agent and the sellers were involved in a "buy and bail" plan. For those of you unfamiliar with the term "Buy and Bail", this is the practice of homeowners purchasing a "new" home at today's prices with the intention of giving their current home back to the bank after they take title to the "new" home. This exit strategy is being used today when homeowners:
Have a monthly payment that they are … (0 comments)

real estate: Craig's List Rental Scams Lead to Identity Theft & Stolen Deposits - 08/05/09 02:32 AM
This morning a local television station in North Florida aired a story about one of their employees having a bad experience searching for a rental property on Craig's List, the premier go-to on-line web-site that gives the term "searching the classifieds" an entirely new meaning.
Reportedly, an employee of the station was seeking a home to rent and found a home of interest on Craig's List allegedly owned by missionaries living in Africa.  The property was offered at $800 month, $800 deposit and no application fee, and prospective tenants were asked to fill out an on-line rental application that asked for bank account and social security numbers. 
The entire … (0 comments)

real estate: Changes in Attitude, Changes in Latitude . . . - 07/26/09 04:39 AM
As I was sitting in my office a fortnight ago it came to me that for two years I have been working virtually seven days a week.  When I say seven days a week I am not speaking part-time or casual drop-ins to the office but actually spending hours on end consumed with work on the behalf of my clients.  I get an idea and start a project and come out of my trance when the phone rings: are you coming home tonight? I think I have the opposite of AADD.
Contemplating the meaning of life, I realized that I needed to make … (6 comments)

real estate: Jacksonville Florida Brick Pool Home on 1/2 Acre Plus Estate-sized lot in Olde Mandarin $289,000!! - 06/06/09 03:13 AM
This is NOT a foreclosure or Short Sale. This is an IMMACULATE, well-cared for home priced for a Summer Sale! Call TODAY to see this beautiful home. At this price . . . it won't last long. Call Deborah Fisher, Broker/Owner, Fisher & Company, P.A. 904.545.5204 … (1 comments)

real estate: Immaculate Concrete Block Home ~ $150k in Mandarin Area of Jacksonville, Florida - 05/14/09 06:10 AM
Reduced by $25,000! Sellers Said “PRICE IT TO SELL TODAY!”
Meticulously Maintained Home Inside & Out!
This One is NOT a “Fixer-Upper”
Sellers Will Consider Paying Buyer’s Closing Costs with an Acceptable Offer.
Excellent, Highly Desirable Mandarin Location!  
THIS IS NOT A SHORT SALE! (Benefit: No waiting for months for bank to approve the sale!!)

Convenient to popular commuter routes, major grocery stores, an abundance of shopping and numerous restaurants, this lovely Mandarin home is close to everything, yet tucked away off the beaten path in an established neighborhood.  
Home buyers will love … (0 comments)

real estate: Social Networking - The "Other" Significant Other - 01/29/09 03:54 AM
My parents had it easy. They really did. After a day at the office, Dad came home and had the role of Jim Anderson in "Father Knows Best". Smart, never raised his voice, always dispensing tidbits of wisdom, dad, a general contractor, left the office behind at the office.
My mother, a June Cleaver type, ("Leave It to Beaver"), was patient, a great home maker, and always telling us to 'wait until your father gets home'. Her two pieces of advice, God bless her, were "Always look nice when your husband comes home" and "Always have a bank account that your … (7 comments)

real estate: How Do You Recruit New Agents? Help Wanted! (In More Ways than One!) - 08/26/08 08:12 AM
How do you recruit new agents to your firm?  We really need to ramp up our general real estate activities and create an additional revenue stream for our company, plus we are sitting on site for clients and need to have a general real estate agent available to work those buyers who are outside of the price range of the community in which we are selling. 
For years I have worked in the home building industry and I have been more focused on recruiting site agents, so putting together a general real estate team is something new to me. I don't think that people that we … (4 comments)

real estate: The British are Coming, The British are Coming (and the Canadians, too!) - 08/10/08 08:41 AM
It comes as no surprise that the top states for foreign buyers are Florida, California, Arizona and Texas, but I was surprised recently when I reviewed a recent National Association of Realtors report that stated that Canadians are now the number one international buyer of American real estate, a position previously long held by Mexican buyers. 
Canadians currently account for nearly one quarter of all foreign buyers.  We all know how strong the Canadian dollar is compared to the America dollar, and clearly Canadian buyers are using a soft housing market to make their move and take advantage of some of … (3 comments)

real estate: Letters to the Great Swami Seeking Answers on the Market, the Market Bottom, and the Real Estate Recovery - 08/09/08 01:03 PM

Dear Real Estate Swami:
A couple of months ago I read something in one of your posts about the Jacksonville, Florida, Real Estate market being in a possible recovery.  Are we in a recovery and if so, do you have any idea when home prices in Jacksonville will be at the bottom? 
Dear Waiting:
The post you are referring to was What's Really Happening in the Jacksonville Real Estate Market.  Didn't The Great Swami already state in a Fisher & Company, P.A. newsletter to clients and later blog that there were numerous local market indicators that pointed … (4 comments)

real estate: The Rent vs Buy Question Finally Answered???? - 08/03/08 07:41 AM
Unavoidably these past few days I have been subjected to the media's announcement that it is cheaper to rent than to buy in many areas of the country. 
One of the news reports I recently heard (in Orlando) said the typical home in the Orlando area was currently renting at just over $1000 a month, and that the same home purchased would cost about $1700 a month, so the newscaster's opinion was that it was clearly cheaper to rent than to buy.
I disagree. Cheaper today, maybe, but not in the long haul.  I have always been taught that any time you put … (0 comments)

real estate: Is the "New" FHA Loan the Buyer's (and Seller!) Best Friend? - 07/16/08 02:46 AM
If you have a home to sell or are looking to buy, an FHA loan could be the deal maker.
Now that the Jacksonville (Florida) real estate market is ramping back up, buyers are searching for the best value in a home and the best value in a mortgage.  But with all the chatter in the media about tightened credit and Freddie and Fannie problems, where's a buyer to turn?
The best deal for smart home buyers may be the once favored mortgage of first-time buyers, the FHA mortgage, but now even "move-up" buyers need to seriously consider today's FHA loan … (4 comments)

real estate: What's Really Happening in the Jacksonville (Florida) Real Estate market - 07/15/08 07:10 AM
We sent this article out to all of our clients in May and since then we have had more than a handful of people call or email and tell us that we should post this.  It seems as though we aren't the only ones who recognize that there are plenty of good things to say about the market, and that we need to bang "the glass is half full" drum more loudly than those who are banging that it's empty. 
Cheer up, Jacksonville.  North Florida home buyers and sellers are in better shape than many are led to believe.  Take a closer look at the facts!

Deborah Fisher (Fisher & Company, P.A., Marketing & Creative Strategists)

Deborah Fisher

Fort Worth, TX

More about me…

Fisher & Company, P.A., Marketing & Creative Strategists

Mobile: (817) 559-2945

Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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