real estate brokerage: True Realtor Stories - You Be the Judge: Should The Builder Pay Either of These Real Estate Agents?
- 02/06/10 05:45 AM
A Builder has his own site agents covering his model homes daily. They are employees of the Builder, and work exclusively for him. The Builder has a full sales and marketing department, and they are doing their own advertising to attract potential home buyers out to their model homes and communities. The Builder co-ops with Realtors at 3%, and it's well-known in the community that the Builder is willing to work with Realtors. He sends them Inventory sheets weekly so that they will know which homes are available for "quick-move-in" should they have a customer who needs something sooner rather than … (9 comments)
Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
A Builder has his own site agents covering his model homes daily. They are employees of the Builder, and work exclusively for him. The Builder has a full sales and marketing department, and they are doing their own advertising to attract potential home buyers out to their model homes and communities.
;)
;)
