You Be the Judge: Should This Real Estate Agent Be Paid?
The Case Before the Court: A “For Sale By Owner” seller spent time and money advertising his property, holding
open houses, and doing everything he could think of to attract a buyer to his property. Several area real estate agents stopped by and asked him if he would co-op. Knowing that the customary co-op rate in the area was 3%, the seller replied that he would pay the Realtors 3% if they brought him a buyer. Realizing that he could increase his chances of selling his home faster with some professional help, (13 comments)
Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.