Denise Says - Coaching & Advice for Real Estate Agents

Follow me
Education & Training - The Lones Group, Inc.
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



Q: "Denise, as summer winds down and I begin to plan my education schedule for the fall, are there any classes in particular that I should take?" A: Absolutely!  Most agents take classes in the areas in which they have the most interest.  I highly recommend that you take classes in the subjects ...
YOUR STRATEGY FOR STRESS: Winning the "Mental Game" in Real Estate It happens to all of us. We get down.  Things don’t go our way.  Our spirits become a bit frayed. None matter the size of your “company”, none of us are immune to the daily stress of running a business. And yet some agents act as...
Q: “Denise, no one seems to do “farming” anymore.  Is it still a good idea?” A: Yes, yes, and maybe!  Done properly, geographical farming can be very successful. However, farming done the way most agents do it is a complete waste of money. A successful farming campaign requires solid research on...
THE "TALKING BROCHURE" ... IT'S HERE TO STAY! There is a new trend in real estate. I call it the “talking brochure” … I’m here to tell you that it is here to stay! I’m sure you’ve seen one. What I call a talking brochure is nothing more than a video of an agent giving a tour of a listing. And I ...
Q: "Denise, why is my online lead generation faltering?" A: Online lead generation is nothing more than putting your name, your business, and your services out there hoping that people are interested. There are two reasons online generation doesn’t work: You don’t have a website that is search-e...
THE 7 DEADLY SINS OF BRANDING ... AND HOW TO AVOID THEM! When it hits your eye, you can’t help but groan. Or perhaps it’s so unremarkable that it doesn’t register with you at all. Those are the effects of bad branding. Rarely do you see an agent whose branding is so unique—so different—that it s...
THE "TIME MANAGEMENT" MYTH By far, the toughest ball to juggle when running your own business is time—using it properly, freeing up more of it, and not wasting it. The solution to this challenge eludes many real estate agents. In real estate, there are so many things we have to do. And we are bu...
Q: "Denise, why do I have to make my own marketing materials? Why isn’t my company material enough?" A:Because there is too much competition. Your company has hundreds—or thousands—of agents all receiving the same materials. Today’s consumer doesn’t want the same old thing. They want something d...
Do you feel as though you’re working hard ... but not getting results? Is it a struggle to find clients? Is follow-up a challenge for you? Are you open to rethinking your business? Are you ready for a better business model? If you answered “yes” to even one of these questions, you need to join u...
Q: "Denise, what’s the number one mistake agents make at listing presentations?" A:They show up with no “props” or tools. No visual representation to the seller of what they’re going to do for them. No sample marketing. No well-researched information on pricing. No photography samples. No commun...

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
Ask Me Anything About Real Estate
Spam prevention

Additional Information