Denise Says - Coaching & Advice for Real Estate Agents

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Education & Training - The Lones Group, Inc.
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



NEW FROM THE LONES GROUP DESIGN TEAM! With the launch of his website,, Kevin has taken an important step in his business.  His site, an extension of the brand we developed for him, provides an important online resource for past, present, and potential clients. Whether you want t...
YOU ARE THE DRIVER OF YOUR DESTINY Every day—and I mean every single day—I receive an email from an agent who is frustrated, challenged, or upset about the current state of their business. I love emails like this. Because I love solving problems. Problems provide me with the amazing opportunity ...
Q: “Denise, I send out mailers all the time but I’m not getting much response. What am I doing wrong?” A: It’s one or more of the following: Your branding doesn’t convey the image of a professional expert. Your headline isn’t powerful enough to get them to read the rest of your article. Your con...
HOW TO FOLLOW UP WITH "ALMOST NOW" CLIENTS Last week’s Zebra report, “Your Most Neglected Client” triggered a firestorm of questions and comments.   This week, I’d like to go into more detail on how to follow up with the “almost now” clients I mentioned last week. Here’s a quick review of last w...
Q: “Denise, should I have a Facebook page for my real estate business?” A: Absolutely, “if”.  The “if” is this:  “If” you’re willing to work at it.  You can’t just put up a Facebook page and never monitor it.  If you don’t stay on top of it, then there’s no point in having one. You don’t need to...
YOUR MOST NEGLECTED CLIENT... Quick question: Who is your most neglected client? I’m willing to bet it’s not who you think it is. It’s certainly not your “now” clients. Real estate agents are great at handling their now clients. These are the people who keep you busy all day long. You’re probabl...
Q: “Denise, nobody showed up at my open house. Why?” A: It could be that: You’re overpriced, You didn’t do enough marketing and advertising to get people excited about coming to your open house, You didn’t focus enough on benefits in your ad. You put the time, date, and location—but little else,...
NOW IS THE TIME TO START PLANNING YOUR CLIENT APPRECIATION EVENT Don’t let the end of the year sneak up on you without holding a “Client Appreciation Event”.  I know it’s only early October, but before we know it the holiday decorations will be up and we’ll be preparing for the New Year…and your...
Q: “Denise, I’ve been working hard. My business is still terrible. What am I doing wrong?” A: In almost every case, it’s one of two things:  You’re not doing enough lead generation or you’re not making enough connections. Most agents who tell me “I’ve been working hard” really are working hard—b...
UPGRADE YOURSELF FROM "SALESPERSON" TO "EXPERT" ... WITH FOUR ESSENTIAL MARKETING PIECES There is so much false information out there about marketing.  With the advent of the internet, even more bad advice has been written and published than ever before about what you need in your marketing tool...

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
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