Denise Says - Coaching & Advice for Real Estate Agents

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Education & Training - The Lones Group, Inc.
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



JUST ONE THING For many agents, just getting away for a few hours to invest time in their business is hard. What’s even harder is getting away for two entire days. But recently a large group of agents did just that. They took two days away and joined us for the first of our 2011 Safaris. We aske...
Q: I’m a newer agent. Recently I lost a buyer because he called a listing agent whose name was on a yard sign, thinking that only that agent could help him see the house. He ended up writing a contract with her instead of me. Help! A: It is critical, when dealing with your buyers, to have a fran...
NEW FROM THE LONES GROUP DESIGN TEAM! The business model Brian Housley has developed is a bit different than that of many real estate agents. Because many of his clients are purchasing simply for investment, it was important to Brian that his brand reflected his core values of experience, credib...
THE EVOLUTION OF A BRAND In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a ...
Q: My company has a template website available for me. It’s nice looking and is very inexpensive. I’m wondering if I’m better off creating a custom website? A: Yes, absolutely. I use the analogy of taking the bus or driving a car. With a template website, it’s similar to being on a bus with a wh...
NEW FROM THE LONES GROUP DESIGN TEAM! A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplac...
CONNECT THE DOTS Let me tell you my newest story about customer service. Or in this case – the lack thereof. It began during the holidays, with my entire family at my house. My family members arehockey fanatics. They live and breathe hockey. On this particular day, there is a very important hock...
DOES YOUR PIPELINE NEED A LIFELINE? Every agent should strive to build a referral-only business. The lion’s share of income should come from past clients, a strong database and the subsequent referrals. However, if you – like many agents I know – are not generating the income that you need to ge...
The Safari: Your Trek to Success! This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari: ...
FEATURED PRODUCT: SUCCESSFUL CLOSINGS We’ve lowered our prices on several of our downloadable audio products! Many now just $19! This week’s featured product: Successful Closings Create a memorable experience for your buyers and sellers and keep them coming back for more! Learn what your clients...

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
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