brand: Branding Spotlight: Sandra Hines
- 06/02/23 08:57 AM
Branding Spotlight: Sandra Hines We had been working with Sandra for well over a decade and when she decided it was time for a brand refresh - we were ready, willing, and eager to help! Sandra has adjusted her business quite a bit over the last several years, but what hasn’t changed is her dedication to past clients. Her past client relationships are the driving force of her real estate business and she prides herself on creating new friendships with each and every transaction. In her past brands that we had developed for Sandra, the color palette included either a … (1 comments)
brand: What's the Big Deal About Branding?
- 12/04/20 05:37 PM
What's the Big Deal About Branding? There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes. However, there seems to be confusion about what your brand really is. Some think it is solely about the client experience – the feeling the client gets once the transaction is closed, the service you provide, etc. In my opinion, that works great for past and current clients, but what about those potential clients who … (13 comments)
brand: Lessons from Rudolph: A Top Marketing & Branding Guru
- 12/18/15 01:10 AM
Lessons from Rudolph: A Top Marketing & Branding Guru Today I'd like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I'd like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and delivering consistent results. He is a leader, an innovator, and an example for us all. Who is he? His name is Rudolph. Perhaps you've heard of him. In fact, I'm willing to bet you have. You … (0 comments)
brand: Getting Your Brand to Work For You...
- 05/01/15 08:52 AM
Getting Your Brand to Work For You... ... Even When You Are Not There. In my classes, when I am reviewing the importance of having a strong brand, I often have agents ask me what I think about their brand and request a critique. This is one of my favorite things to do because it not only allows me to see a lot of different types of brands, but I also get to help agents by providing an honest and unbiased opinion. A brand is a visual expression of who you are, what you offer, and what your clients … (0 comments)
brand: Use Your Life Resources to Develop a Strong Niche Market
- 09/26/14 07:06 AM
Use Your Life Resources to Develop a Strong Niche Market Niche marketing is something that few agents choose to do. However, the ones who do it well will tell you that it was one of their smartest business decisions. Agents are leery to name and claim a niche because they worry that it will limit their business. But remember, specialists are in-demand and agents who specialize in and claim a niche market often do much better than generalist agents and the way to tackle this is to slowly build it into their business until the niche is strong enough … (0 comments)
brand: Mastery: The Key To Success in Anything!
- 06/06/14 04:16 AM
Mastery: The Key To Success in Anything! Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. In fact I am a firm believer that there is no such thing as a "one size fits all" program for success. The key to success in anything is to develop mastery in your field. It could be mastery of lead generation, client care, follow up … (0 comments)
brand: Why not Be Unique, Authentic and MEMORABLE!
- 04/18/14 02:37 AM
Why not Be Unique, Authentic and MEMORABLE! Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made. I am not talking about buying a $29 logo online from someone in a foreign country reselling that same logo hundreds of times over. I am talking about having a branding design expert create a cohesive brand identity that visually tells the story of who you are and highlights your area of specialty … (25 comments)
brand: My Company's Brand or My Brand, Which Should I Use?
- 04/04/14 06:30 AM
My Company's Brand or My Brand, Which Should I Use? A client who had hired us to create her brand was approached by her managing broker. He didn't understand why the agent hired me to do "branding." His comment? "Why do you need to spend money on that? We have company marketing materials that you can use." Sound familiar? I bet it does. Many agents and managing brokers believe that all you ever need is generic company-supplied marketing materials. So, why is it so important for you to have your own "brand identity"? Well, first of all, let's define … (2 comments)
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
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