branding and design: If You Aren't Making Money, Follow the FACTS! - 02/28/20 11:57 AM

If You Aren't Making Money, Follow the FACTS!
I have never spoken to an agent who says they aren't making money and haven't been able to figure out why. There is always a reason, a cause, an excuse and often an absence of completing critical tasks. There is also a trail of obvious facts that lead me directly to the cause, the reason, the problem and then ultimately the solution to the agent's lack of money.
Here are some of my favorite questions I ask agents to help them figure out their challenges and how to get past them:
… (4 comments)

branding and design: Opportunity Knocks: Tips for Marketing Properties with Huge Potential - 07/21/15 09:56 AM

Opportunity Knocks: Tips for Marketing Properties with Huge Potential
I have seen a lot of marketing during my years in real estate. I have seen bad. I have seen good. I have seen exceptional. Recently I came across one of those exceptionally-marketed properties in Whistler, British Columbia. I had the pleasure of talking with the real estate agent and learning exactly what he did to show the incredible potential of this property to potential buyers and he agreed to share this with you.
Every once in a while a property comes along that has extraordinary potential - that diamond … (30 comments)

branding and design: Getting Your Brand to Work For You... - 05/01/15 08:52 AM

Getting Your Brand to Work For You...
... Even When You Are Not There.
In my classes, when I am reviewing the importance of having a strong brand, I often have agents ask me what I think about their brand and request a critique. This is one of my favorite things to do because it not only allows me to see a lot of different types of brands, but I also get to help agents by providing an honest and unbiased opinion.
A brand is a visual expression of who you are, what you offer, and what your clients … (0 comments)

branding and design: Connect with Your Clients with an Annual Client Review - 12/05/14 05:25 AM

Connect with Your Clients with an Annual Client Review
The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays.
While I do agree that it is nice to get a holiday greeting of some sort, I feel it is much more productive for your business to focus your energies on making a strong impression that pertains to your client's real estate investment - their home. Therefore, I encourage agents … (1 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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