business marketing: The Marketing Triangle - 06/28/19 02:25 PM

The Marketing Triangle
Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing. Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year.
Can you imagine Coke a Cola, Nike, or Johnson & Johnson with no marketing? I certainly can't, and I have seen their marketing change and evolve over the years. That is exactly what real estate agents need to do-they need to utilize … (15 comments)

business marketing: Branding Your Business Voice - 07/13/18 11:24 AM

Branding Your Business Voice
A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what you stand for, the value your offer, and how you are different from your competition.
I get excited when I see agents embracing brand development because the power of a good brand is limitless. On some level, agents know their … (5 comments)

business marketing: Video: The Next Best Thing in Real Estate Marketing - 05/26/17 09:03 AM

Video: The Next Best Thing in Real Estate Marketing
Most real estate agents are familiar with doing videos to market their listings but they stop there. Videos for marketing yourself, your services, your area of specialty, your market knowledge and buyer and seller tips are just a few ideas for using video in your business.
Videos allow potential clients the opportunity to get to know you before they even meet you. Many agents that use this type of video in their business report that they are contacted to come and list a client’s home without ever meeting or speaking … (1 comments)

business marketing: The Three Big Lies ... of Attraction Marketing - 02/24/12 01:21 AM
The Three Big Lies ... of Attraction Marketing
There's a lot of buzz in the industry about "attraction marketing" and how you can use that concept to generate leads for your business.
Sounds great, doesn't it? No more chasing clients, no more frayed nerves as you wonder how you'll pay the mortgage this month. No more worry.
Well, attraction marketing can be the answer ... if you do it the right way. And don't worry - I'm going to tell you how I think you can use attraction marketing in your business.
What … (0 comments)

business marketing: And the Winner Is... - 09/30/11 10:00 AM
And the Winner Is...
Recently on our blog, we announced a branding “before and after” contest. We asked our readers to submit their branding for a design makeover and revealed the finalists on September 1st. We gave our readers two weeks to vote for their choice.
Well, I’m thrilled today to declare the winner of our contest – Francine Viola!
The results of our poll, as determined by our Zebra Report readers, were:

Readers really responded to Francine’s original comments, which I want to share with you:

“Some people may equate violins and classical music to being stuffy and high-brow, but I … (2 comments)

business marketing: Four Powerful Lead Generation Sites - 09/19/11 10:35 AM
Four Powerful Lead Generation Sites
Last week my Zebra Report talked about the opportunities that lie within social media for very inexpensive lead generation.  I promised to share additional information on Facebook, Twitter, and LinkedIn, and I’m going to do exactly that today.  I’m also going to talk about Google+.
All four of these social media sites are quite different.  They serve different needs in the social media world, and their differing natures mean that they appeal to some people, but not others.
I don’t think you can afford to ignore any one of these sites.
The days of ignoring … (4 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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