business strategy: Run Your Business Like a Quarterback? - 02/05/21 11:21 AM

Run Your Business Like a Quarterback?
With the upcoming Super Bowl, I've had football on my mind. I want to examine that a little bit today, and look at some strategies used by the football pros can be applied to our businesses.
When we watch the game, there are a lot of players on the field, all with important jobs to help the team win. A lot of attention is put on the quarterback, as he is in a leadership role on the team. If you are a quarterback in your business, you are making the plans, calling the … (13 comments)

business strategy: Branding Your Business Voice - 07/13/18 11:24 AM

Branding Your Business Voice
A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what you stand for, the value your offer, and how you are different from your competition.
I get excited when I see agents embracing brand development because the power of a good brand is limitless. On some level, agents know their … (5 comments)

business strategy: September: The Gateway to Finishing the Year Strong - 07/24/17 04:12 PM

September: The Gateway to Finishing the Year Strong
Depending on when you read this you might be wondering why I am already talking about September. But September is just around the corner (doesn't it seem like Memorial Day was just a few days ago?) and it is one of those make-it or break-it months in real estate. It can set you up for record-breaking success or it can set you up for a ho-hum fall. It can be your springboard to the most robust quarter of the year for in terms of sales success. It can also prove to … (9 comments)

business strategy: What To Do In a Low or No Inventory Market - 01/30/17 10:06 AM

What To Do In a Low or No Inventory Market
Throughout the Puget Sound and other markets in the US are currently suffering from record low inventory with no signs of relief in sight. If this sounds like a challenge in your market, you might have to change your business strategy.
Many real estate agents from across the country are expressing great frustration over the low inventory numbers in their market places. This coupled with strong buyer demand coming from a robust employment market, demand for urban living, and demand from out of area buyers is exacerbating the issue.
(9 comments)

business strategy: Lessons Learned from Skee Ball - 06/10/16 05:37 AM

Lessons Learned from Skee Ball
Photo copyright Scott S.
A group of kids playing tag the other day reminded me of the importance of having a strategy and sticking to it. As I watched, I realized that each kid who was it had his own strategy for tagging others. Some relied on the taunt and tag while others depended solely on their speed and agility. But then one of kids was it and it was evident that this kid had no plan at all. He made a feeble effort to run after anything that moved. He took a few … (0 comments)

business strategy: 5 Simple Steps To A Great Autumn! - 08/17/12 01:50 AM
5 Simple Steps To A Great Autumn!
We're half-way through August and almost completely finished with summer. In preparation for the new school year, many of you are shopping for pencils, paper, and crayons - or laptop, tablets, and cell phones, depending on the age of your children! You may be fitting in one last vacation before school starts, or harvesting those last tomatoes from your garden.
What you're probably not doing is preparing your business for autumn.
Regular readers of the Zebra Report know that I am a huge fan of "quality of life" for agents, and I encourage … (5 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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