competitive market: Pricing It Right - 11/02/18 12:41 PM

Pricing It Right

One of the hardest parts of your job as a real estate agent is the ability to price a seller's home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales revenue. More often however, because of the inability to price correctly agents walk away empty-handed without ever having the opportunity to sell the home because the price the agent came up with is not consistent with the seller's expectations. Agents can … (3 comments)

competitive market: Many Buyers Not Able to Jump Into the Buying Pool - 05/04/18 01:09 PM

Many Buyers Not Able to Jump Into the Buying Pool
Sellers all over the country and especially the Pacific Northwest are excited about the sudden and constant rise in house prices. This is extremely beneficial to sellers who back in 2009 wondered if they would ever be able to recoup the losses they had on their homes.
Those losses have turned into strong gains but even stronger pain for buyers. The challenge is that many buyers have now been priced out of the original market they wanted to buy in. That doesn't mean there aren't excellent opportunities out there … (0 comments)

competitive market: Days-On-Market: A Critical Market Measurement - 04/09/18 04:33 PM

Days-On-Market: A Critical Market Measurement
When agents ask me how the market is I always answer with, "It depends." There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style.
While the media has been guilty of making sweeping statements that the market is either a strong buyers' or sellers' market these statements are not completely accurate. Are they saying that the supply and demand for $200,000 homes are the same as $5 million homes? Does the supply of sprawling ranches in a county match the supply of … (2 comments)

competitive market: STEP UP or STEP OUT: Buyers and the Multiple Offer Market - 04/07/17 04:41 PM

STEP UP or STEP OUT: What Buyers Need to Know About a Multiple Offer Market
I have had at least three calls in the past week from frustrated agents who were trying to figure out what they were doing wrong and why their clients lost yet another offer in a multiple offer situation. After long discussions that detailed every step of what these agents did, I was convinced that it wasn't so much about what the agents did it was more about what the buyers didn't do.
In today's highly competitive, fast-paced market, the buyers need to STEP UP … (6 comments)

competitive market: Keeping Calm: Strategies for Reducing Buyer Stress - 03/24/17 09:01 AM

Keeping Calm: Strategies for Reducing Buyer Stress
In a fast-paced market, emotions can easily run high. In this kind of market, buyers can quickly start feeling defeated - the possibility of winning in a multiple-offer can seem next to impossible. When this happens, it is critical that agents reflect on how they can keep their buyer both objective and calm so that they can make smart and effective decisions on their next offer.
Here are four ideas that will help your buyers keep a level head throughout the home search.
Educate Your Buyer
Showing buyers list prices for homes comparable … (8 comments)

competitive market: I Don't Want It Unless Someone Else Wants It! - 10/16/15 03:43 AM

I Don't Want It Unless Someone Else Wants It!
There is an interesting phenomenon occurring in the real estate world that has some agents perplexed. Some of their listings are getting multiple offers while others sit gaining nothing more than additional days on the market.
It seems that the more offers that are received on a property the more offers that continue to trickle in. However, other well-priced listings may be sitting with nothing more than a few semi-interested calls from agents asking if there are offers coming in on the property. When the answer is "no," zero offers … (19 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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