denise lones: 5 Ways to Wow Your Out-of-Town Buyer - 05/18/18 10:00 AM

5 Ways to Wow Your Out-of-Town Buyer
Imagine you had the opportunity to live in another city, a place that you have visited a few times but have never actually lived in. You may have friends or family members that have given you rave reviews about the area but now you must begin the process of researching and finding a place to live in this new city. Where do you begin your search and what is the best way to go about this monumental task?
That is exactly what your out-of-town buyers face when they are going to relocate. … (23 comments)

denise lones: Get Your Business Out of Cruise Control - 05/11/18 09:02 AM

Get Your Business Out of Cruise Control
The market has changed dramatically over the past couple of years. Not long ago, agents were complaining that they were overwhelmed by a lack of business caused by the severe housing collapse we experienced. We went from that market to a market where multiple offers are now the norm. In some cases, it's not uncommon to hear about homes that are getting 15 to 20 offers. This has caused both buyer fatigue AND agent fatigue. You spend hours trying to help your clients find a home only to have them lose it … (5 comments)

denise lones: Many Buyers Not Able to Jump Into the Buying Pool - 05/04/18 01:09 PM

Many Buyers Not Able to Jump Into the Buying Pool
Sellers all over the country and especially the Pacific Northwest are excited about the sudden and constant rise in house prices. This is extremely beneficial to sellers who back in 2009 wondered if they would ever be able to recoup the losses they had on their homes.
Those losses have turned into strong gains but even stronger pain for buyers. The challenge is that many buyers have now been priced out of the original market they wanted to buy in. That doesn't mean there aren't excellent opportunities out there … (0 comments)

denise lones: Making Friends with Math - 04/27/18 03:51 PM

Making Friends with Math
I want you to remember when you went to real estate school and learned how to be an agent. It might have been a long time ago; it might have been just a few weeks ago. In order to get your license you had to do some fairly grueling math. How did you do? I'll bet a lot of you had to spend some time refreshing your math skills!
I have found that after most agents get their license, they forget all about math again, even basic math. Yet, here's what I know. Math is … (20 comments)

denise lones: Goal Check! - 04/20/18 09:46 AM

Goal Check!
It is hockey playoffs! Hey, I am from Canada. What do you expect? This is a great time to talk about goals and checking!
Really though, I am talking about the goals that you started 2018 with and checking-in with how you are doing. We are, after all, moving our way through the second quarter - or is this the second period of our annual game plan?
If you are like many agents, caught up in the harried pace of the hot market and all the challenges that our buyers and sellers are facing, you may not … (5 comments)

denise lones: Are Your Hands Full? - 04/13/18 09:04 AM

Are Your Hands Full?
I want you to imagine you are out with your family at a picnic. You come across a large meadow full of blackberry bushes that are full of ripe juicy lush blackberries. You start to pick them and realize after a few minutes that your hands are full and you have nowhere to put any more blackberries. You didn't plan on finding blackberries and you weren't prepared to be storing them. Unfortunately, you only have two hands and you are now tapped out.
You weren't prepared for this "event" and you didn't have the right … (12 comments)

denise lones: Days-On-Market: A Critical Market Measurement - 04/09/18 04:33 PM

Days-On-Market: A Critical Market Measurement
When agents ask me how the market is I always answer with, "It depends." There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style.
While the media has been guilty of making sweeping statements that the market is either a strong buyers' or sellers' market these statements are not completely accurate. Are they saying that the supply and demand for $200,000 homes are the same as $5 million homes? Does the supply of sprawling ranches in a county match the supply of … (2 comments)

denise lones: Seattle Landlord Victory: First-Come, First-Served Law Struck Down - 03/30/18 11:18 AM

Seattle Landlord Victory: First-Come, First-Served Law Struck Down
I am pleased to announce that King County Superior Court Judge Susanne Parisien has struck down the first-come, first-served law adopted by Seattle City Council in 2016. The ruling means Seattle must immediately stop enforcing the law adopted by City Council as it has been found to violate the state constitution.
The law required landlords to choose among qualified applicants based on a first-come, first served basis, meaning that the landlord needed to choose the first applicant who met the landlord-set criteria rather than choosing the best applicant that met the … (1 comments)

denise lones: Stop Sending Out Stupid Mailers with Stupid Content - 03/23/18 08:58 AM

Stop Sending Out Stupid Mailers with Stupid Content
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and along with many others sat and listened to a mailing guru talk about the power of mail.
At the end of the seminar our company gave all of us one free mailer that we could send … (41 comments)

denise lones: The Life Cycle of a Real Estate Client: What You Need to Know! - 03/16/18 08:55 AM

The Life Cycle of a Real Estate Client: What You Need to Know!
People ask me all the time what exactly real estate agents do besides show homes and put homes on the MLS for sale. That is such a broad subject that I often laugh when I get asked that question. Real estate agents are not just sales people; they are business owners, marketers, social media experts, advertising experts, negotiators and communication experts. The list goes on and on and is too long for this article.
At the core real estate is a very competitive and skill testing … (5 comments)

denise lones: Why Winging It Isn't Cutting It Anymore! - 03/09/18 12:59 PM

Why Winging It Isn't Cutting It Anymore!
I have worked with hundreds of agents who all have their own style, their own personality and their own unique way of doing things. This is exactly what makes our real estate industry so special, we have a melting pot of diverse and interesting agents.
Many of these agents have a very specific set way of operating their business while others pride themselves on being able to "wing it" at presentations with clients. And while I am all for being able to think fast on your feet and communicate without effort there … (13 comments)

denise lones: Finding Success Your Way! (Part 2) - 03/02/18 09:51 AM

Finding Success Your Way! (Part 2)
Last week I discussed the top 5 of 10 common denominators that successful real estate agents possess. This week I am unveiling my remaining list of essential elements that a successful real estate agent needs to be utilizing in their business.
Don't forget the key is to find your fit and create YOUR FORMULA FOR SUCCESS. What might work for another agent in your office could be the very worst thing for you to be doing. Trust your gut but mostly analyze your results. If what you do is not getting you to … (3 comments)

denise lones: Finding Success Your Way! - 02/23/18 09:23 AM

Finding Success Your Way!
I have never met two real estate agents that run their business exactly the same way. Each has their own personality, their own style and their own way of connecting with clients.
I am often asked if there is one perfect formula for building a real estate business. I would like to be able to say, "Yes, there is this one perfect formula, just follow it and you will be successful."¬†However, it is not that simple because agents are so unique. What works for one doesn't work for another. What one agent finds easy to … (0 comments)

denise lones: Simplify! - 02/16/18 02:39 PM

We just had a great two-day Safari workshop this week. What I love most about Safari is that no two are alike! Although the principles and foundations of each are the same, the application of those principles of each are driven by the unique needs of the agents in the room.
At this last Safari, there were agents with years of experience, some that were brand new, some whose business had stagnated and needed new energy, and even some agents that were overwhelmed with business and were trying to put together transactions on the breaks. Some were there … (14 comments)

denise lones: What are You Avoiding? - 02/12/18 01:19 PM

What are You Avoiding?
Do you ever get that feeling in the pit of your stomach when you think about that certain thing that you have been putting off? That thing you know you should do and would make you feel better to just get it off your plate? But the thought of tackling it is so overwhelming that you just push it back to the recesses of your mind and hope to forget about it?
If your thoughts went immediately to that thing, or things, that are weighing heavily on your mind, I am talking to you.
Maybe it's … (13 comments)

denise lones: Important Questions To Ask About Your Business - 01/26/18 10:00 AM

Important Questions To Ask About Your Business
At least every year - even better if you can do it more often - you should take a moment to step back and think about your business. These questions can lead to changes in your business plan (you have a business plan, right?) but they can also help point the way to a healthier business. It is important to consider these questions with an objective eye. I find it helpful to answer questions that lead you to assess what is - and what is not working - in your business.
Here … (4 comments)

denise lones: The 2018 Real Estate Success Summit: Inspirational Agents - 01/19/18 12:15 PM

The 2018 Real Estate Success Summit: Inspirational Agents
I have spent over twenty years as a real estate coach, helping real estate agents build their businesses. I've been an agent, a managing broker, a trainer and a coach.
Each agent I have met is unique and each does their best work when they find a system that suits their personality, their business style, and their life.
I have never been a fan of cookie-cutter real estate coaching because I don't believe that one program designed to be delivered to the masses can work for every person. I do however … (0 comments)

denise lones: The Snooze Button - 01/16/18 01:24 PM

The Snooze Button
People are always thinking about resolutions this time of year. Most often, a resolution means that someone wants to change something about themselves. Whether that be going to the gym and drinking more water, not snapping at one's kids, or even upping their game in their business, oftentimes one has to change something about their behavior in order to accomplish those goals.
As a result of this being resolution season, I have had several people share interesting and motivational clips, videos, and imagery they have found on the internet that resonate with them and helps keep … (20 comments)

denise lones: The Grass is Not Greener - Water Your Lawn and Reap the Benefits! - 01/05/18 11:08 AM

The Grass is Not Greener - Water Your Lawn and Reap the Benefits!
It is not even the end of the first week of January and already I have had NUMEROUS agents contact me to ask if they should sign up for the "latest and greatest" online marketing lead generation program. Sales people are out in force this week, so if your phone has been ringing off the hook, know that you are in good company. There are a number of exciting and generous enticing specials that are being offered by lead generation companies with aggressive sales people reaching … (8 comments)

denise lones: Stop Asking Me if we are in a Housing Bubble! - 12/15/17 02:03 PM

Stop Asking Me if we are in a Housing Bubble!
When home prices are skyrocketing to new record highs it is natural to wonder if what goes up will be coming down. The question I get asked all the time is when will this happen, are we in a housing bubble, and when will it burst.
I want to assure you that our market is not in the same position it was when our market saw its last big correction. To get a better idea of what is ahead you need to look back and analyze what happened when … (1 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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